CRO Expert: Help us Turn Cold Email Clicks into Sales Calls (B2B SaaS)
Job Overview: We’ve built Givt4Kids, a unique "digital-to-physical" giving tool for children's ministries that brings the tangible experience of generosity back to the digital age. We have a specific bottleneck: our cold email campaigns are seeing strong click-through rates, but those visitors aren't converting into booked sales calls. We need a Conversion Rate Optimization (CRO) expert to audit our website and booking flow to identify why prospects are dropping off and help us bridge the gap from "interested click" to "scheduled demo". Key Responsibilities: - Funnel Audit: Analyze the current journey from cold email landing page to the booking confirmation. - Optimization Strategy: Provide actionable recommendations to improve conversion rates for our specific US-based church and ministry audience. -Messaging Alignment: Ensure our website messaging effectively addresses the pain points of children's ministry leaders. Qualifications: -Proven track record in CRO, specifically for B2B SaaS. -Experience with high-intent lead generation and booking flows. -Ability to understand and design for a niche audience (non-profits/churches). -Data-driven approach to funnel analysis Apply tot his job