Digital Marketing Manager – SEO, Conversion Rate Optimization

Job Description:• Plan, launch, and optimize integrated digital campaigns across search, display, social, and ABM channels. • Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads, LinkedIn, and Meta. • Test new channels and emerging digital formats to expand reach and improve ROI. • Collaborate with Product Marketing and Field Marketing to align digital campaigns with product launches, events, and industry initiatives. • Track, analyze, and report on key performance metrics—traffic, engagement, MQLs, and conversions—to continually improve results.• Optimize campaigns for performance using A/B testing, audience segmentation, and creative iteration. • Partner with Analytics to ensure accurate attribution, reporting, and insights that inform strategy and budget decisions. • Support the development and execution of Account-Based Marketing programs in partnership with Sales and the Digital Marketing Director. • Leverage intent data, audience targeting, and personalization to reach decision-makers across key accounts and verticals. • Ensure website landing pages and campaign experiences are optimized for lead generation and conversion.• Maintain a strong understanding of SEO and AEO (AI Engine Optimization) best practices to enhance organic visibility. Requirements:• 5+ years of relevant experience in a Marketing Manager position• Bachelor's degree in Marketing, Business, or a related field. • Strong organizational skills and an aptitude for structuring content effectively required. • Technical knowledge for deploying, integrating, and maintaining new sales enablement software preferred. • Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex technical concepts to diverse audiences.• Willingness to learn Redzone’s unique value proposition and ability to express that consistently in written materials. • Ability to thrive in a fast-paced, dynamic, and rapidly evolving environment. • Experience marketing SaaS solutions preferred. Benefits:• U.S. benefits package includes medical, dental and vision coverage• 401(k) plan with company match• Short-term and long-term disability coverage• Life insurance• Paid-time off• Parental leave• Well-being programs Apply tot his job