Digital Marketing Specialist – Growth and Retention (ON-SITE) – Los Angeles, CA

We are seeking a high-impact Digital Marketing Specialist to join our growth team as a dedicated individual contributor. In this role, you will be responsible for the day-to-day execution, optimization, and management of our digital marketing ecosystem. Unlike a traditional management role, this position focuses on the "hands-on-keyboard" execution of our performance marketing and retention strategies. You will be the primary operator across our core platforms, ensuring that every dollar spent is optimized for high-quality customer acquisition and long-term subscription retention. Subscription Lifecycle Focus: Managing a subscription brand requires a nuanced understanding of the customer journey beyond the initial conversion. You will be responsible for managing the following lifecycle stages. This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066 1. Channel Execution & Optimization • Media Buying: Manage the daily operations of paid social (Meta, TikTok) and search (Google) accounts. This includes setting up campaigns, managing bids, and monitoring performance against CAC and ROAS targets. • A/B Testing Implementation: Execute rigorous split-testing protocols for ad copy, creative assets, and landing page elements to incrementally improve conversion rates. 2. Performance Monitoring & Analysis • Data Integrity: Ensure all tracking (UTMs, pixels, and server-side events) is functioning correctly to maintain data accuracy across Shopify and GA4. • Weekly Reporting: Aggregate data from multiple sources to create performance snapshots. You will be responsible for identifying trends and surfacing opportunities for optimization to the leadership team. • Cohort Analysis: Monitor subscription cohort health, specifically looking for drop-off points in the first 90 days of the subscriber journey. 3. Creative & Content Coordination • Creative Briefing: Translate performance data into actionable briefs for the creative team. You will identify which hooks and visual styles are winning and request iterations based on evidence. • Copywriting: Draft compelling, brand-aligned copy for ads, email subject lines, and SMS alerts that drive action while maintaining our unique brand voice. Professional Qualifications: • Experience: 3–5 years of direct experience in digital marketing for a D2C/consumer brand. A track record of working within a subscription-based business model is essential. • Technical Mastery: Hands-on proficiency in Meta Ads Manager, Google Ads and Tiktok. Familiarity with subscription apps like Recharge, Skio, or Stay is highly advantageous. • Analytical Skills: Strong ability to interpret data. You should be comfortable with Google Analytics 4 and attribution platforms (e.g., Triple Whale, Northbeam). • Execution-Minded: You are someone who enjoys the technical details of campaign setup and the "craft" of digital marketing. • Education: Bachelor’s degree in Marketing, Communications, or a related field. Key Performance Indicators (KPIs) • Customer Acquisition Cost (CAC): Maintaining efficiency across paid channels. • Churn Rate: Improving retention through optimized lifecycle messaging. • LTV (6-Month & 12-Month): Increasing the projected value of acquired customers. • Conversion Rate (CR): Optimizing the path to purchase for first-time subscribers. What We Have To Offer: • Competitive salary + bonus + equity • Generous PTO + 11 company holidays • Open sick time • 100% covered Medical, Dental, Vision for employees • 401k with match • Health & Dependent Care Flex Spending Account • Paid professional development • Leadership & growth opportunities • Virtual company and team building events System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA. Employees near office locations are returning to the office. Equal Employment Opportunity: System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Apply tot his job