Director, Go-To-Market, UCANZ
About the position We're looking for a strategic, growth-minded leader to drive expansion across the US, Canada, Australia, and New Zealand (UCANZ). In this high-impact role reporting to the VP of GTM & Planning, you'll shape and execute go-to-market strategies and partnerships that drive subscriber and revenue growth across the region. As the Head of GTM & Partnerships Marketing, UCANZ, you're analytical, collaborative, and tuned in to the region's media, business, and cultural landscape. You'll be a trusted advisor to leadership and lead a focused team working to expand our reach and grow our fan base across UCANZ. Responsibilities • Lead GTM strategy and execution across UCANZ, covering Crunchyroll's owned platforms and key partners • Translate regional goals into market-specific plans across content, product, marketing, and partnerships • Drive major launches, campaigns, and strategic deals with telcos, retailers, and payment providers • Guide local partnerships and ensure seamless execution of regional initiatives • Develop full-funnel campaign strategies in collaboration with Lifecycle, Content, and Paid Media teams • Manage media budgets and test campaigns to maximize top-of-funnel growth • Leverage local insights to optimize messaging, targeting, and timing • Provide local insights to inform content and product decisions • Set KPIs, measure impact, and consolidate market performance data • Partner with Strategy and Finance teams on subscriber targets and growth planning • Collaborate with global teams to coordinate launches and regional growth initiatives • Lead Regional Growth Summits and cross-functional planning efforts • Build and mentor a focused team of Partnership Marketers and GTM Strategists Requirements • 10+ years in consulting or strategy, with hands-on experience in OTT, global entertainment, or consumer tech • Deep understanding of the US, Canada, Australia, and New Zealand media markets (including non-English-speaking audiences) • Experience launching and scaling go-to-market strategies in high-growth environments • Strong skills in business planning, financial modeling, and data-driven decision-making • Comfortable working across time zones and collaborating with global teams • Clear, confident communicator and cross-functional team leader • Passion for anime, entertainment, or pop culture is a big plus Benefits • Receive a great compensation package including salary plus performance bonus earning potential, paid annually • Flexible time off policies allowing you to take the time you need to be your whole self • Generous medical, dental, vision, STD, LTD, and life insurance • Health Saving Account HSA program • Health care and dependent care FSA • 401(k) plan, with employer match • Employer paid commuter benefit • Support program for new parents • Pet insurance and some of our offices are pet friendly! Apply tot his job