Email & SMS Marketing Manager

Your two main goals:Grow our email and SMS list (we want to double it)Increase sales from email and SMSYou won’t be responsible for content creation, but you will be in charge of keeping the operation running smoothly, including coordinating with other marketing team members, content creators, and scheduling systems. What You Will DoList Building (Top Priority)Create and run strategies to grow our email and SMS listImprove popups, landing pages, and sign-up formsBuild quiz funnels and lead magnetsFind new ways to capture subscribersTrack what's working and do more of itRun the Email & SMS System (Top Priority: Sales)Take content from our founder and handle everything else: add photos, format, schedule, sendBuild and manage all automated flows (welcome, abandoned cart, post-purchase, win-back)Decide who gets what message and when (segmentation)Keep the email list clean and healthyTest and improve performance over timeMake sure nothing breaks—you own the systemSubstack NewsletterFormat and schedule posts (founder writes the content)Add photos and imagesKeep the subscriber list organizedTrack performanceReportingTrack results every week, report to manager.Find problems before they become big problemsReport what's working and what's notWriting (Sometimes)Write and proof emails- this is not your main job, but you should be able to do it when needed or be ready to repurpose contentWho/What You Will Work WithOur email designer (they make emails look good)Klaviyo (our email platform)SubstackAttentive SMSExperience Required2-3 years of email marketing experience (minimum)Must have ecommerce experience selling physical productsMust have experience with KlaviyoMust have experience growing an email listExperience with SMS marketingBeauty or skincare industry experience is a plus but not requiredSkills You NeedStrategy and LogicYou can think in systemsProficient using AI tools like Claude, ChatGPT, Gemini, Canva.You understand what makes people subscribe and what makes them buyYou can look at data and decide what to do nextYou know how to test ideas and learn from resultsPsychologyYou understand why people buyYou know how to build trust with skeptical customersYou understand how to sell to people who have been disappointed beforeTechnicalYou know Klaviyo or a similar email platform very wellYou can build complex automations and segmentsYou understand email deliverability (how to stay out of spam)You can use Substack to format, schedule, and manage postsExecutionYou are organized and reliableYou do not let things fall through the cracksYou can take content and turn it into a finished campaign without a lot of hand-holdingHow We Measure Success• List growth & Sales (this is #1 & 2)• Revenue from email and SMS• Conversion rate (people who buy from emails)• Flow revenue (money from automated emails)• Open rate and click rate• Unsubscribe rate and spam complaintsThis Job Is a Good Fit If You...• Like owning a system and making it run well• Are obsessed with list growth• Love figuring out what's working and doing more of it• Can take content and handle everything from there• Work independently and solve problems on your own• Like working with a small team where your work mattersThis Job Is Not a Good Fit If You... • Need someone to tell you what to do every day• Only know how to copy what other brands do• Do not like looking at data• Let things slip through the cracks• Want a slow, corporate environmentTo apply please send:• Your resume• A short note about your experience growing an email list (tell us what you did and what happened)• One example of a flow or strategy you are proud ofLocation:Remote - AnywhereSkills required for this job:• Canva• ChatGPT• Claude• E-commerce• Ecommerce email marketing• Email marketing• Gemini• Klaviyo• SMS marketing• Strategy Apply tot his job