**Experienced Director of Consumer Data Collection and Activation – Web & Cloud Application Development**

At arenaflex, we're on a mission to revolutionize the way we collect and activate consumer data, driving unparalleled customer engagement and loyalty across our digital ecosystem. As a seasoned professional with a passion for data-driven customer commitment, we're seeking an exceptional Director of Consumer Data Collection and Activation to join our team. This is a unique opportunity to work with a renowned organization, leveraging cutting-edge technology and innovative strategies to shape the future of consumer data management. **Job Summary:** We're looking for a highly skilled and experienced leader to drive our first-party (1PD) consumer data collection and activation systems within the digital landscape. As a Director of Consumer Data Collection and Activation, you'll collaborate with cross-functional teams, including Advertising Classifications, IMX Media, Martech, and other internal or external brand development groups, to enhance customer commitment, reception, and loyalty across various digital channels. **Key Responsibilities:** * Develop and execute comprehensive strategies for gathering, processing, and utilizing first-party consumer data across the digital environment. * Design and enhance data collection structures, including website cookies, customer enrollments, surveys, and other online interactions, to capture valuable consumer data. Investigate potential opportunities for data enrichment through external sources to improve consumer profiles and segmentation. * Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance. Organize end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments. * Work closely with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that encourages information sharing and cross-functional collaboration. * Collaborate with legal and compliance teams to ensure data collection practices comply with data protection regulations and industry standards. Implement robust consent management processes to obtain explicit authorization from consumers for data collection and usage. **Essential Qualifications:** * Bachelor's degree in a relevant field (e.g., marketing, computer science, business administration) * At least 8-12 years of experience in digital customer commitment or CRM leadership roles * Proven track record of driving data-driven customer engagement strategies and advocating for exceptional customer experiences * Excellent communication and collaboration skills to work effectively with cross-functional teams and partners, coordinate efforts, and manage risks in complex situations * Strong business acumen with the ability to interpret business goals into meaningful customer engagement strategies * Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager, Adobe Campaign, and Salesforce **Preferred Qualifications:** * Advanced degree in a relevant field (e.g., MBA, MS in marketing or computer science) * Experience with data analysis, customer segmentation, and targeting methodologies * Familiarity with data visualization tools and techniques * Certification in data protection regulations (e.g., GDPR, CCPA) **Skills and Competencies:** * Data-driven customer commitment and loyalty strategies * Customer segmentation and targeting methodologies * Digital marketing automation and CRM platforms * Data analysis and visualization tools * Excellent communication and collaboration skills * Strong business acumen and problem-solving abilities * Ability to work in a fast-paced, dynamic environment **Career Growth Opportunities and Learning Benefits:** At arenaflex, we're committed to helping our employees grow and develop their careers. As a Director of Consumer Data Collection and Activation, you'll have access to: * Ongoing training and development programs to enhance your skills and knowledge * Opportunities to work on high-profile projects and collaborate with cross-functional teams * A dynamic and innovative work environment that encourages creativity and experimentation * A competitive salary and benefits package, including health insurance, retirement plans, and paid time off **Work Environment and Company Culture:** arenaflex is a renowned organization with a rich history of innovation and excellence. Our company culture is built on a foundation of collaboration, creativity, and customer-centricity. As a Director of Consumer Data Collection and Activation, you'll be part of a talented team that's passionate about driving customer engagement and loyalty. Our work environment is fast-paced and dynamic, with a focus on continuous learning and improvement. **Compensation, Perks, and Benefits:** We offer a competitive salary and benefits package, including: * A base salary of $35-$40 per year * Health insurance, including medical, dental, and vision coverage * Retirement plans, including a 401(k) matching program * Paid time off, including vacation days, sick leave, and holidays * Opportunities for professional development and career growth **How to Apply:** If you're a motivated and experienced professional with a passion for data-driven customer commitment, we encourage you to apply for this exciting opportunity. To apply, please submit your resume, cover letter, and any relevant documents to our online application portal. We can't wait to hear from you! Apply Now! Apply for this job