**Experienced Director of Consumer Data Collection and Activation – Web & Cloud Application Development**

At arenaflex, we're on a mission to revolutionize the way we collect and utilize consumer data to drive business growth and customer loyalty. As a seasoned professional with a passion for data-driven marketing, we're seeking an exceptional Director of Consumer Data Collection and Activation to join our team. This is a unique opportunity to work with a leading brand like arenaflex, leveraging cutting-edge technology and innovative strategies to unlock the full potential of consumer data. **Job Summary:** We're looking for a highly skilled and experienced professional to lead our consumer data collection and activation efforts. As a Director of Consumer Data Collection and Activation, you'll be responsible for driving first-party (1PD) consumer data collection and activation systems across our digital landscape. You'll work closely with cross-functional teams, including Advertising Classifications, IMX Media, Martech, and other internal or external brand development groups, to enhance customer engagement, acquisition, and loyalty across various digital channels. **Key Responsibilities:** * Develop and execute comprehensive strategies for collecting, managing, and utilizing first-party consumer data across our digital environment. * Design and enhance data collection structures, including website cookies, customer sign-ups, surveys, and other online interactions, to capture valuable consumer data. * Investigate potential opportunities for data enrichment through external sources to improve consumer profiles and segmentation. * Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance. * Organize end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments. * Collaborate with various teams to align first-party consumer data collection and activation strategies with overall business objectives. * Foster a collaborative environment that encourages information sharing and cross-functional collaboration. * Work closely with legal and compliance teams to ensure data collection practices comply with data protection regulations and industry standards. * Execute robust consent management processes to obtain explicit authorization from consumers for data collection and usage. **Essential Qualifications:** * Bachelor's degree in a relevant field (e.g., marketing, business, computer science) * At least 8-12 years of experience in digital customer engagement or CRM leadership roles * Proven track record of driving data-driven marketing strategies and advocating for exceptional customer experiences * Excellent communication and collaboration skills to work effectively with cross-functional teams and partners * Strong business acumen with the ability to interpret business goals into meaningful customer engagement strategies * Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager and Adobe Campaign * Solid understanding of data analysis, customer segmentation, and targeting methodologies **Preferred Qualifications:** * Master's degree in a relevant field (e.g., marketing, business, computer science) * Experience with data enrichment and external data sources * Knowledge of data protection regulations and industry standards * Familiarity with cloud-based data management platforms and data warehousing solutions * Certification in digital marketing or CRM **What We Offer:** * Competitive salary and benefits package * Opportunity to work with a leading brand like arenaflex * Collaborative and innovative work environment * Professional development and growth opportunities * Flexible work arrangements, including remote work options * Access to cutting-edge technology and tools * Recognition and rewards for outstanding performance **How to Apply:** If you're a motivated and experienced professional with a passion for data-driven marketing, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume, cover letter, and relevant documents, through our online portal. Apply Now! **Top 10 Interview Questions:** * Can you tell us about your background and experience in digital customer engagement? * What interests you about this role and our company? * Can you describe your strengths and weaknesses? * Can you give an example of a time when you solved a problem creatively? * How do you handle stress and pressure in a fast-paced work environment? * Can you tell us about a time when you had to work with a difficult colleague or supervisor? * How do you stay organized and prioritize tasks in a dynamic work environment? * Can you describe your long-term career goals and how this role aligns with them? * Can you tell us about a time when you had to make a difficult decision and how you approached it? * Can you describe your experience with data analysis and customer segmentation? **Required Documents:** * Qualifications certificate with mark sheets * Passport size photographs * Signature We look forward to reviewing your application and welcoming you to our team! Apply for this job