Google Ads & Analytics Specialist (Campaign optimization, GDPR Compliance, Technical Fixes) - Contract to Hire
We are looking for an experienced Google Ads and Analytics specialist to optimize our existing ad campaigns and ensure our technical infrastructure is set up correctly. The campaign has already been set up, so we need someone with deep technical expertise, especially in tracking, conversions, and GDPR-compliant implementation. Our campaign has had issues generating conversions compared to previous years since we switched to an updated website at the beginning of the year. Scope of Work1. Google Ads OptimizationReview current Google Ads campaigns and identify opportunities for improvementOptimize targeting, keywords, conversion tracking, and overall performanceIdentify and resolve discrepancies2.Technical Tracking & Conversion SetupEnsure that all tracking tags, conversion events, and remarketing tags are correctly implementedFix any missing or incorrectly placed tracking codes across all website pagesValidate tracking using Tag Manager, GA4 DebugView, and Google’s Tag Assistant3. Google Analytics (GA4) SetupSet up/ refine GA4 propertiesConfigure events, conversions, audiences, and reportingEnsure data accuracy and proper connection to Google Ads4. GDPR Compliance & Website RequirementsFix cookie banner code implementation to ensure proper consent modeEnsure tracking only fires based on user consentMake recommendations to bring site tracking into full GDPR compliance Apply tot his job