Google Ads Hospitality Consultant (Short-Term Rental / Glamping)

TEXAS BASED Google Ads Hospitality Consultant (Short-Term Rental / Glamping) About Us We own and operate a luxury glamping property in Central Texas near Waco. Our goal is direct bookings (not just traffic), and we are transitioning away from a high-cost agency that delivered little ROI. We are looking for an independent Google Ads specialist with proven hospitality experience who can own strategy, execution, and optimization. What We’re Looking For (Please Read Carefully) This role is for a hands-on Google Ads expert, not an agency and not a general marketer. You are a great fit if you: Specialize in Google Search & Google Maps ads Have experience with hospitality, travel, short-term rentals, glamping, cabins, hotels, or RV parks Understand how to drive direct bookings, not just clicks Can confidently reduce wasted spend and improve ROAS quickly Prefer transparent reporting and clear communication Agencies or white-label teams will not be considered. Responsibilities Audit existing Google Ads account and identify immediate waste Build and optimize Search + Maps campaigns Keyword research focused on booking-intent searches Implement and manage negative keyword strategy Conversion tracking setup (bookings, calls, key actions) Landing page feedback to improve conversion rate Weekly optimization and performance monitoring Clear, simple monthly reporting focused on bookings and cost per booking Required Experience 3+ years managing Google Ads (Search-focused) Demonstrated experience in hospitality or travel Strong understanding of: Keyword intent Negative keyword strategy Conversion tracking (GA4, GTM, or equivalent) Local and regional targeting Comfortable working with smaller, high-intent budgets What Success Looks Like Reduced wasted spend within the first 14 days Improved quality of search terms and traffic Clear visibility into what is driving bookings A scalable structure that can grow seasonally Budget & Engagement Ongoing monthly management preferred Open to hourly or flat monthly pricing Budget range: $750 – $1,500/month (management only; ad spend separate) Long-term relationship for the right consultant To Apply (Required) Please include specific answers to the following: Describe your experience running Google Ads for hospitality or short-term rentals How do you structure campaigns differently for direct bookings vs OTA traffic? How do you prevent wasted spend from low-intent searches? What would you audit or change in the first 14 days? Share 1 example of results you’ve achieved (screenshots welcome) Applications without these answers will not be reviewed. Final Note We value results, clarity, and accountability. If you enjoy improving performance, cutting waste, and helping a hospitality business grow through smart Google Ads strategy, we’d love to talk. Apply tot his job