Head of Marketing – Communications

Job Description: • Develop and implement Civic Marketplace’s marketing and communications strategy to position us as a category defining company and help us drive revenue growth. • Create messaging frameworks and narratives that resonate with local government audiences, partners, suppliers, and the media. • Maximise the impact of milestone announcements, new partnerships and customer case studies. • Manage all internal and external communications, including proactive outreach to relevant national and trade media publications and handling inbound and reactive media issues as required. • Be responsible for the development of a growth marketing strategy including customer acquisition, funnel optimization, campaigns, and performance tracking. • Manage multi-channel growth campaigns (paid, SEO, events, partnerships, inbound, ABM) to drive awareness and leads. • Co-design and lead joint activities with our partners, customers and suppliers to demonstrate the impact of working with Civic Marketplace. • Coordinate and collaborate with other parts of the business, including product and engineering, sales, customer success and partnerships. • Track and report on performance across both marketing and communications initiatives. • Manage contractors and agency partners, and lay the groundwork for building out our in-house team in the future. Requirements: • Extensive experience in marketing and/or communications in a high-growth, venture-backed B2B or govtech setting. • Strong writing, storytelling, and messaging development skills. • Experience managing PR/media relationships and external communications. • Data-driven mindset. Confident with a range of marketing tools and techniques • A proven track record of delivering high impact results, driving customer acquisition and measurable growth through campaigns and experimentation. • Able to work collaboratively with partners and third parties on mutually beneficial comms and marketing activations. • Proven ability to operate in a fast-moving startup environment and work across teams and business functions; highly collaborative and proactive. • Good knowledge of local government decision-making and/or public procurement in the US. • Comfortable switching between strategic planning and tactical execution. • Able to build and lead a comms and marketing function from scratch, including working with contractors and agency partners. Benefits: • Health insurance • Professional development opportunities Apply tot his job