[Hiring] Consumer Marketing Director @Jobgether

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves leading customer lifecycle marketing initiatives and strategic growth programs, bridging both B2C and B2B marketing strategies. By driving consumer engagement and ensuring client program performance, you will utilize data-driven insights to support overall business growth. • Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs. • Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal. • Develop and manage promotions calendars, KPIs, dashboards, and scorecards to measure lifecycle performance. • Conduct A/B and multivariate testing across creative, segmentation, offers, and personalization to improve channel lift. • Partner with Sales, Product, Operations, and leadership to drive retention and renewal strategies. • Leverage AI and advanced martech to improve growth, efficiency, and personalization. • Use data and insights to drive strategy, optimize performance, and inform B2C and B2B recommendations. • Track KPIs and report on campaign performance, identifying trends and improvement opportunities. • Lead research initiatives including message testing, naming, offer placement, and comprehension studies. • Monitor client program performance and proactively develop optimization strategies. Qualifications • Bachelor’s degree in Marketing, Business Administration, Product Management, or related field. • A minimum of 8 years of relevant marketing experience in digital, policy renewal and 5 years of consumer marketing experience in product positioning, campaigns, promotions, and multi-channel execution. • Proven experience developing, executing, and measuring B2C and B2B strategies and campaigns. • Experience in working in a matrixed, fast-paced, dynamic environment. • Demonstrated accountability, urgency, and an ownership‑focused approach in previous roles. Benefits • Flexible work schedule with remote working options. • Opportunities for professional development and growth. • Collaboration with a diverse team of professionals. • Access to advanced marketing technologies and tools. • Comprehensive health and wellness benefits. Apply tot his job