[Hiring] Paid Media Strategy Director @Obility

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Paid Media Strategy Director is a standout expert in the field of B2B paid media (paid search, display, paid social, programmatic, etc.). They are the lead day-to-day subject matter expert (SME) for their assigned B2B clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. • Proven track record of B2B digital marketing success • Involved in all new client strategy and onboarding stages • Focus on managing and coordinating activities that drive increased marketing qualified leads, sales opportunities, and revenue goals • Coaching and leading others on the team • Deeply involved in departmental initiatives and innovation Qualifications • 5+ years of digital marketing experience with a proven track record of B2B lead generation success • At least 2 years working directly with notable B2B clients and B2B company stakeholders • Strong presentation and communication skills • Great attention to detail with strong analytical skills • Ability to manage multiple clients/assignments in a fast-paced environment • Advanced experience with Google Ads, LinkedIn Advertising, Microsoft Ads, and Meta Advertising • Advanced experience with paid media tools such as SpyFu, KeywordSpy, Google Keyword Planner, etc. • Experience with marketing automation platforms (Marketo, Hubspot, Eloqua, etc.) and/or CRM reporting and programs (Salesforce, MS Dynamics) • Experience in using AI tools for data analysis and creating new processes • Experience training others in paid media and marketing automation platforms • Experience with management of other team members and building departmental processes Requirements • Manage 4-5 B2B SaaS clients’ paid media accounts • Optimize client accounts to client business objectives • Maintain good communication with clients and articulate current performance • Create budget recommendations and projection models • Provide senior-level support to clients managed by other team members • Create thought leadership such as blogs, LinkedIn posts, podcasts, or internal workshops • Contribute to marketing efforts for Obility via case studies and thought leadership • Treat others with respect, maintain a positive attitude, and celebrate the success of teammates • Look for ways to improve processes Benefits • 25 paid days off in your first year and 9 paid holidays • Fully remote work policy • 4.5 Day work week • 100% Employer-paid Health Insurance • 100% Employer-paid Life Insurance policy • 3% employer contribution to 401(k) retirement plan • 12-weeks paid family/parental leave • 20 days paid sabbatical after 7 years • Regular virtual happy hours and game sessions • Once or twice yearly in-person, company-wide get-togethers • Fun and inclusive company culture that supports employee development and teamwork Apply tot his job