Instagram Reels + SEO Specialist for Vacation Rental Brand
Instagram Reels + SEO Specialist for Vacation Rental Brand (Direct Bookings • Travel Content • UGC Editing)About UsWe are a fast-growing vacation rental brand with large-group homes in Florida, Arizona, New York, and more. Guests love our pools, hot tubs, fire pits, game rooms, and stylish interiors. Our mission:Increase direct bookings through Instagram—not corporate branding, not homeowner leads, not business advice content. Our Instagram must feel like a travel page, not a marketing agency feed.Role OverviewWe are hiring ONE freelancer who can manage BOTH:1. Instagram Content (Primary Deliverable)Create & post:4–6 travel-style reels per month4–6 static postsCaptions + hashtags optimized for travel discoveryPosting & schedulingLight engagement (comments/DMs)Reels MUST look like true bolthires/travel content:Smooth transitionsFast-paced cuts (1–2 sec)Trending travel audioPool/hot tub/fire pit highlightsWalkthroughs of roomsLocal attractions + hidden gemsNight shots (LED lighting, pool glow)Text overlays like:“Sleeps 20”“Heated Pool”“Book Direct & Save”❌ Corporate posts❌ Motivational quotes❌ Business/entrepreneurship reels❌ Talking-head videosWILL BE REJECTED.2. UGC (Guest-Generated Content) Editing — VERY IMPORTANTOur guests regularly:Tag us in their IG posts & storiesSend us videosShare family moments, pool clips, nighttime fire pits, etc. You will:Collect UGC from tags & DMsOrganize footage into foldersTurn raw guest clips into polished, aesthetic travel reelsBlend your edits with our property footageCreate authentic travel storylines based on real guest experiencesUGC is our #1 driver of direct bookings. 3. Basic SEOMonthly SEO audit & fixesImprove indexing, speed, meta tags, internal linkingBuild/optimize city landing pagesAdd guest-oriented CTAs (“Book Direct & Save”)Keyword optimization for terms like:“vacation rentals [city]”“large group rentals Florida”“direct booking [city]”Publish 1 SEO blog per month (topic given or suggested)You do NOT need to be a senior SEO — but you MUST know the basics well.Goal ofThis RoleMore direct-booking trafficHigher IG reach, saves, and sharesMore IG → website clicksStronger overall social presenceConsistent pipeline of travel-style contentRequired Experience (Non-Negotiable)You MUST have:Travel / bolthires / hotel / real-estate reel experienceA portfolio showing TRAVEL-STYLE REELS (not corporate content)Ability to edit mixed-quality UGCBasic SEO knowledge (on-page, keywords, internal linking)Strong English writing for captions & blogsIf your portfolio shows ONLY business/corporate posts → please do not apply.TO APPLY — YOU MUST INCLUDE ALL 5 ITEMS(If any item is missing, your proposal will be automatically ignored.)1. Start your proposal with the word “VACAY”This proves you read the post fully. 2. 3–5 travel-style reels you personally editedbolthires, hotels, real estate or tourism content ONLY. 3. 1–2 examples of UGC editsBefore/after if possible. 4. Brief summary of your SEO experienceLocal SEO or hospitality SEO preferred. 5. Your fixed monthly price for 10–20 hoursApplications missing ANY item will NOT be considered.We are intentionally filtering for high-quality, niche-experienced freelancers. ⏱️ Workload10–20 hours per month3-month test → long-term if successfulBudget$500–$900/month depending on:Reel qualityTravel-style experienceSEO skillsEditing speedCommunicationWe value quality over quantity. Why Work With UsBeautiful homes = easy contentHigh flexibilityClear, quick communicationMonthly stable workFreedom to create unique travel visualsYour content directly impacts bookingsSend your travel reels, UGC edits, SEO summary, and monthly price — and don’t forget “VACAY.”We’re hiring quickly once the right person applies.Apply tot his job