About the position
The Acquisition Manager will focus on supporting financial products, particularly in the areas of payments and prepaid wallets/cards. This role is designed for a 6-month contract and can be performed remotely within the US, although candidates located in Denver are preferred. The position requires a strategic approach to customer acquisition and engagement, leveraging multi-channel strategies to drive product performance.
Responsibilities
• Drive acquisitions and early month-on-book engagement through customer-focused and lifecycle-targeted campaigns to meet defined product performance targets.
• Assist in developing and managing the execution of the customer acquisition and engagement strategy for the US Prepaid Wallet product across all channels.
• Partner with Marketing and Communications teams to create relevant materials for each channel focused on awareness, acquisition, and early engagement stages of the customer lifecycle.
• Coordinate, schedule, and deploy acquisition campaign materials with channel management teams.
• Engage with internal and external stakeholders to ensure effective implementation of strategies.
• Design and manage performance monitoring and testing to assess the effectiveness of acquisition strategies.
Requirements
• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field.
• 5-8 years of customer acquisition strategy or product growth management experience in financial services with a focus on cards or payments.
• Understanding of multi-channel customer acquisition strategies across various channels.
• Prior experience working with marketing and communications teams to develop and execute messaging and content for customer acquisition.
• Excellent communication skills for creating and proofreading client messaging.
• Experience with A/B and incrementality testing design, execution, and monitoring.
• Proficiency in Excel, PowerPoint, and CRM platforms like Salesforce.
• Awareness of financial services marketing regulations.
Benefits
• Comprehensive benefits package including health insurance, incentive and recognition program, and 401K contribution.
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