Responsibilities:
- Advertising Operations - Search
- Collaborate with the team to fulfill clients' digital marketing needs, particularly in search marketing.
- Implement and manage paid search, programmatic, and display advertising campaigns.
- Conduct comprehensive analysis and reporting of clients' baseline search performance.
- Generate recommendations based on best practices to enhance clients' page rankings.
- Strategize and execute PPC campaigns, including conceptualization, administration, management, optimization, and reporting.
- Utilize reporting and analytics tools for monitoring and presenting campaign performance to stakeholders.
- Provide insights and recommendations to improve landing page effectiveness.
- Stay updated on search trends and integrate best practices into Skyrocket Studios' operations.
- Utilize tools efficiently to enhance performance, reporting, and client recommendations.
- Advertising Operations - Social
- Work with the team to meet clients' digital marketing needs across various social media platforms.
- Develop and manage paid social advertising campaigns.
- Conduct thorough analysis and reporting of campaign performance metrics.
- Offer recommendations for optimizing social media campaigns based on data insights.
- Conceptualize, execute, and optimize social media advertising strategies.
- Utilize reporting and analytics tools to track and present campaign performance to stakeholders.
- Collaborate with other departments to align campaign strategies and optimize performance.
- Stay informed about social media trends and best practices to enhance campaign effectiveness.
- Effectively utilize digital marketing tools and platforms for performance improvement and client recommendations.
- Advertising Operations - General
- Have broad knowledge of all digital marketing channels, their applications, and execution methods
- Understand analytics tools / platforms, and interpret data for more improved decision making
- Understand the concept of A/B testing and campaign optimization
- Craft full-funnel digital marketing strategies for clients
- Work with other departments for campaign strategy and optimization
- Manage reporting via reporting / analytics tools (e.g. Google Data Studio), and present to all stakeholders
- Work with the team to ensure client’s digital marketing needs are met
- Research using digital marketing tools or search
- Industry Knowledge
- Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
- Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
- Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.
Key Performance Indicators (KPIs):
- Ensure timely delivery of client projects and tasks.
- Measure and improve campaign performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) for search advertising.
- Track engagement metrics, audience growth, and conversion metrics for social media advertising.
- Monitor and optimize ad spend efficiency, cost per acquisition (CPA), and cost per click (CPC) for both search and social advertising campaigns.
Requirements:
- Possess exceptional interpersonal and public relations skills.
- Demonstrate strong analytical abilities, making data-driven decisions.
- Communicate effectively and present ideas convincingly.
- Highly organized, particularly with digital collaboration tools like Google Drive and Asana.
- Collaborative team player with an entrepreneurial mindset and proactive approach.
- Customer-centric with a passion for delivering outstanding customer experiences.
- Knowledge of digital marketing, advertising, creative, technology, and the broader advertising industry is advantageous.
- Proficient with Google Suite products, especially Google Sheets.
- Familiarity with various social media advertising platforms.
- Facebook/Meta Blueprint/Google Certification is a plus.
Originally posted on Himalayas
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