Adobe RT-CDP Specialist

Job Title: Adobe Real-Time CDP (RT-CDP) Specialist Location: USA Employment Type: Contract Experience:- Total Exp. 8+ years, Experience in RT-CDP 3+ years Note:- Candidates located in the US along with the proper work authorisation should only apply. Adobe Certifications is preferred About DataShouts DataShouts is a fast-growing Digital Analytics, MarTech, and BI consulting firm. As an official Adobe Certified Reseller and implementation partner for leading analytics platforms, we help businesses make data-driven decisions with confidence. Our services span Web & Mobile Development, Digital Analytics, BI, and Conversion Rate Optimization. About the Role: We are looking for an experienced Adobe Real-Time Customer Data Platform (RT-CDP) Specialist to join our team. In this role, you will be responsible for building, managing, and optimizing real-time audience segmentation, customer profiles, and data activation strategies. Your work will enable highly personalized, data-driven marketing campaigns across multiple channels. Key Responsibilities: - Configure, manage, and optimize Adobe RT-CDP for audience segmentation and activation. - Integrate RT-CDP with internal and external systems (CRM, analytics, email, media platforms, etc.) to enable seamless data flow. - Build and maintain unified customer profiles by leveraging first-, second-, and third-party data. - Develop and execute audience strategies for personalized, real-time marketing initiatives. - Ensure data accuracy, privacy compliance (GDPR, CCPA), and governance best practices within RT-CDP. Collaborate with marketing, analytics, and IT teams to align data activation strategies with business goals. - Monitor and analyze performance metrics to continually improve targeting and engagement. Stay informed on Adobe RT-CDP feature updates and evolving customer data platform trends. Required Skills & Qualifications: - Proven 3+ years of hands-on experience with Adobe RT-CDP in a professional environment. - Strong knowledge of customer data platforms, identity resolution, and data activation workflows. - Familiarity with Adobe Experience Platform and integrations with other Adobe Experience Cloud tools. - Experience with marketing technology integrations (CRM, ESPs, analytics tools, ad platforms). - Strong understanding of customer data privacy regulations (GDPR, CCPA) and compliance practices. - Analytical mindset with ability to translate data insights into actionable strategies. - Excellent communication skills and ability to work in a collaborative, cross-functional environment. Perks & Benefits: - Competitive salary and benefits package - Opportunity to work on advanced customer data initiatives with leading marketing technology. - Collaborative and growth-oriented work culture. Apply tot his job