Knorr-Bremse, through its Bendix brand, has been a leader in braking technologies for 90 years. The Analyst 1-3, Marketing role involves supporting product marketing efforts across various channels, developing marketing plans, and collaborating with cross-functional teams to enhance customer engagement and business growth.
Responsibilities
- Create, develop, and secure approval for Tactical Marketing Plans (TMPs) for assigned product lines; update as needed
- Develop product messaging including features, benefits, and limitations tailored to target audiences
- Build and maintain M-SME expertise for assigned product lines
- Develop and/or guide marketing collateral using tools such as Adobe Creative Suite, Copilot, and vendor-specific platforms
- Represent Bendix at trade shows, customer meetings, demos, and industry events
- Conduct market research and summarize insights for internal stakeholders
- Generate reports on trends and product performance using internal sales systems (BW, SAP, etc.)
- Create and administer surveys to evaluate customer satisfaction, expectations, market conditions, and company image
- Participate in marketing projects, support cross-functional collaboration, and contribute as a productive team member
- Support customer interactions in alignment with Sales and Marketing leadership
Skills
- Bachelor's degree in Marketing, Business Administration, or related field is required
- 1–3 years in marketing, product marketing, sales, product management, or business development
- Understanding of fundamental marketing practices, tools, and B2B methodologies
- Basic knowledge of sales strategies and database/query tools
- Strong communication, analytical, and problem-solving abilities
- Intermediate level with Microsoft Office, software packages (BW and SAP reporting)
- Foundational familiarity with Adobe Suite, Copilot, and digital research tools
- Capable of writing basic copy and supporting collateral design
- Ability to manage multiple priorities professionally and collaboratively
- Experience marketing technical/industrial products required
- Proficient in Microsoft Office, software packages (BW and SAP reporting), Adobe Suite, Copilot, and digital tools
- Advanced written, verbal, and messaging skills
- Advanced analytics and project management skills
- Ability to manage multiple high-priority tasks independently
- Strong cross-functional collaboration and influence across all organizational levels
- Basic familiarity with commercial vehicle industry
- Industrial/technical product experience preferred
- Co-op/intern experience acceptable
- Commercial vehicle or heavy industrial equipment experience preferred
- Master's/MBA preferred
- Digital Marketing certification a plus
- Understanding of AI's role in marketing and its limitations
- Digital marketing/SEO/automation skills a plus
- Strong knowledge of marketing tools, direct/targeted marketing practices, and B2B strategies
- Intermediate database/query tool knowledge
- Understanding of commercial vehicle industry segments (OE, Fleet, Aftermarket) and key competitors
- Knowledge of braking systems, CMS, compressors, air dryers, wheel ends
Benefits
- Paid Vacation & Holiday Paid Time Off
- 401k Plan with Company matching
- Retirement Savings Plan
- Educational Assistance Program (Tuition Reimbursement)
- Wellness Program and incentives
- Hybrid Work policy
- On-Site Fitness Center
- On-Site Cafeteria with Healthy menu options
- Health and Welfare Insurance Benefits that start on your 1st day of employment
- Company-Paid Benefits: Basic Life Insurance
- Basic Accidental Death and Dismemberment (AD&D) Insurance
- Short Term Disability
- Business Travel Accident Insurance
- Employee Assistance Program (EAP)
- Voluntary Employee-Paid Benefits: Medical and Prescription insurance
- Dental insurance
- Vision insurance
- Supplemental Life Insurance Plans
- Supplemental AD&D insurance for Employee and Family
- Long Term Disability
- Accident Plan
- Critical Illness Plan
- Hospital Indemnity Plan
- Legal
- Identity Theft and Fraud Protection
Company Overview
Knorr-Bremse is the global market and technology leader for braking systems and a leading supplier of other innovative solutions for the rail and commercial vehicle industries. It was founded in 1905, and is headquartered in Munich, Bayern, DEU, with a workforce of 10001+ employees. Its website is https://www.knorr-bremse.com.
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