97th Floor is dedicated to elevating people and brands, focusing on helping clients meet their marketing goals. The Associate Content Marketing Specialist will collaborate with a team to produce high-quality content, manage deliverables, and communicate strategies effectively to clients.
Responsibilities
- Work frequently and closely with your team: Search Marketer, Advertising Specialist, Designer, and Account Director to nail down what each client’s content should accomplish — and how you’ll measure success
- Plan and produce high-quality content that supports persona journeys through the funnel
- Manage a high volume of content deliverables and keep everything moving on schedule
- Learn and apply best practices for landing pages, blog articles, SEO and LLM content, email, ad, and social copy
- Become the expert on your clients’ audiences — building personas, mapping customer journeys, and making sure every piece of content actually serves those people
- Create and use strategic resources like personas, customer journey maps, content briefs, messaging briefs, and content calendars
- Upload, publish, and format content in WordPress or other CMS platforms
- Lead client communication for your content work — communicate over calls what your strategy is, how you’re executing it, and what progress looks like
- Keep up with trends and tools in the marketing and content world so you bring fresh ideas to the table
Skills
- Entry-level experience
- Passionate about marketing and want to build a career in it
- Produced content before and can show strong writing samples
- Naturally think about audience needs and motivations
- Can adapt to different tones, brands, and writing styles
- Organized, self-motivated, and not intimidated by deadlines
- Like collaborating and bouncing ideas around with a team
- Open to learning marketing metrics and performance testing — and communicating results
- Bachelor's degree in marketing, PR, or a similar field
Benefits
- Medical: 75% paid for employees; 50% for dependents
- Dental: 75% paid for employees; 50% for dependents
- Vision (M: 75% paid for employees; 50% for dependents
- Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
- HSA with up to $150/month match (rolls over and is yours permanently)
- FSA option for dependent care
- 401(k) with up to 4% company match
- Primary caregiver: 12 consecutive weeks paid
- Secondary caregiver: 6 consecutive weeks paid
- 97th Floor Library: Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
- Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
- On-site Gym: 24/7 access with lockers and showers.
- Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.
- Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.
Company Overview
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