Who We Are
Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history,
Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
Please note before applying: We are looking for someone who lives in the Tampa/Orlando area. This role will be required to travel to Publix Headquarters in Lakeland, FL often.
Goodway Group is seeking an Associate Director, Client Experience, to play a crucial role in bridging strategic leadership and operational management for our Shopper Marketing partnership with a regional grocer. This role will be responsible for building strong client relationships with CPG brand partners, driving program growth through proactive sales and upselling opportunities, and ensuring operational excellence. The Associate Director will manage cross-functional teams to deliver high-quality campaign execution, while identifying opportunities for process improvements, workflow efficiency, and scalable solutions.
KEY RESPONSIBILITIES:
Client Development
- Act as a trusted advisor, cultivating strong relationships with brand partners to uncover new opportunities.
- Proactively drive sales by identifying upsell opportunities across supplier- and category-led campaigns.
- Partner with clients to deliver consultative recommendations that align with strategic business goals.
Operational Excellence
- Ensure operational efficiency and process rigor across campaign workflows.
- Anticipate client and team needs, proactively solving challenges before they escalate.
- Collaborate with internal teams to streamline reporting, approvals, and campaign execution processes.
Thought Leadership
- Provide thought leadership in Shopper Marketing strategies and campaign best practices.
- Influence measurement, reporting, and optimization strategies to deliver meaningful client outcomes.
- Share industry insights and best practices with clients and internal stakeholders.
Team Collaboration
- Work cross-functionally with planning, analytics, and activation teams to deliver seamless campaign execution.
- Motivate and guide team members to embrace efficiency and excellence in execution.
Requirements
- 5-7 years of client management and digital/omnichannel marketing experience.
- Proven track record in driving sales growth and upselling campaign opportunities.
- Strong problem-solving skills with the ability to anticipate challenges and propose solutions.
- Ability to manage multiple campaigns simultaneously with attention to detail and quality assurance.
- Strong project management skills; experience with reporting tools such as Tableau preferred.
- Bachelor’s degree or equivalent experience; advanced degree a plus.
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
Originally posted on Himalayas
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