Associate Fashion & Social Editor, Who What Wear

About the position Responsibilities • Report to the Senior Fashion and Social Editor, Who What Wear • Create and film front-of-camera videos for Who What Wear's social channels, some of which will tie back to on-site editorial stories • Partner with the senior editor to help create short-form videos from industry events, press days, store openings, and designer studio visits • Assist the senior fashion and social editor in editing social content clips for higher concept videos, including image sourcing and script research • Help create cross-channel promotion plans for a single piece of social content • Build a reputation and online presence as someone who is Who What Wear • Fulfill on-site story and social outputs each week and respond to social content trends, changing commission rates, story performance data, and pacing toward goals • Capture content IRL for social (press events, red carpets, NYFW, shoots) • Pitch and write daily fashion content for WhoWhatWear, spanning trend reports, shopping round-ups from our top-performing retailers, styling guides, and SEO content • Track analytics on story KPIs to ensure personal audience and affiliate goals are met • Work with social to create more edit and social cooperation while optimizing story performance including sharing of social analytics • Grow Who What Wear's Gen Z audience by ideating new social franchises, creating viral videos, and increasing overall brand awareness and engagement online • Build relationships with PR, brands, and industry experts to obtain exclusive insights, quotes, and embargoed news and access to high-priority brand events • Keep a finger on the pulse of industry happenings, such as rising trends, new arrivals, and pop-culture moments that could translate well to site and social Requirements • 3+ years of experience writing fashion content for a digital publication • 2+ years of experience creating social content for a digital brand and publication • Excellent verbal and writing skills and visual sensibilities • Comprehensive knowledge of the fashion space • Personal online presence and portfolio of high-performing content • Bring a creative approach to traditionally top-performing story categories • Desire to make decisions informed by data and performance • Success at collaborating with multiple teams across business categories • Comfortable using social editing tools like Canva and Capcut • General working knowledge of affiliate marketing, HTML, CMS, and SEO tools Benefits • Expected salary range of $57,000 - $75,000 • Hybrid role from New York Office, working three days from the office, two from home • Uncapped leave • Profit-sharing bonus when targets are met • Referral rewards for bringing in new hires • Wellbeing support with access to Colleague Assistant Programmes • Opportunity to purchase shares in Future with Share Incentive Plan Apply tot his job