We are seeking a Business Development Representative to serve as a strategic link between our Marketing and Sales teams. In this role, you will execute data-driven outreach strategies tied to marketing initiatives—such as events, webinars, and content downloads—while conducting targeted cold outreach. Beyond campaign follow-up, you will be responsible for researching and identifying new dermatology practices to expand our database. Your primary objective is to cultivate high-quality leads that consistently fuel our sales pipeline.
Essential Duties and Responsibilities:
What You’ll DoCampaign-Based Outreach
Conduct outbound calling and emailing campaigns aligned with Marketing initiatives (e.g., following up with webinar attendees or newsletter subscribers).
Articulate the value of Ezderm by referencing the specific content or events the prospect engaged with.
Provide feedback to the Marketing and Sales teams on which campaigns and messages are resonating best with prospects.
Prospecting & Research
Identify and research new dermatology practices that are not currently in our system.
Build your own lists of potential clients using research tools (LinkedIn, Google, industry directories) to ensure our database is constantly growing.
Verify contact information to ensure we are reaching the right decision-makers.
Lead Qualification
Make 50+ outbound calls daily to both cold leads and warm marketing leads.
Qualify prospects by analyzing their current tech stack and pain points.
Schedule qualified meetings for the Sales team.
Qualifications:
You know how to bypass gatekeepers, handle objections, and find the right person to talk to.
You are skilled at scouring the internet to find new clinics and contact details that others miss.
Since you sit on the Marketing team, you understand how to align your pitch with broader company messaging and branding.
You manage your time efficiently in a remote environment and are driven by hitting targets.
Required Qualifications
2+ years of experience in a Business Development, Sales Development, or Lead Generation role.
Proven track record of hitting or exceeding call and appointment quotas.
Experience researching and building prospect lists from scratch.
Strong written and verbal communication skills.
Preferred Qualifications
Experience with CRM software (Salesforce, HubSpot) and prospecting tools (ZoomInfo, LinkedIn Sales Navigator, Clay).
Background in Healthcare, SaaS, or selling to medical practices.
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