OraSure Technologies Inc. is a company that develops innovative products for biological sample collection and testing. The Business Development Support Specialist is an entry-level role focused on supporting Business Development Managers through lead generation, market research, and assisting in new product launches.
Responsibilities
- Research and identify potential clients using various tools and platforms (e.g., LinkedIn, Salesforce, industry databases)
- Build and maintain targeted lead lists for outreach campaigns
- Initiate contact with prospects via cold calls, emails, and social media
- Qualify leads and nurture them until they are ready for hand-off to BDMs or Account Managers
- Track outreach activities and results in CRM system
- Conduct market research to identify new business opportunities and emerging trends
- Support BDMs in analyzing underperforming segments and recommending strategies for improvement
- Assist in gathering competitive intelligence and customer feedback
- Coordinate with cross-functional teams (Product Management, Marketing, R&D) to support go-to-market activities
- Help organize prototype orders, collect customer feedback, and document insights for product development
- Participate in product and sales training sessions to build technical knowledge
- Respond to inbound inquiries and route qualified leads to the appropriate sales team member
- Maintain accurate records of all interactions and lead status in CRM
- Support event and conference logistics as needed
- Prepare regular reports on lead generation activities, pipeline status, and campaign outcomes
- Collaborate with BDMs to develop tailored pitches and proposals
- Participate in team meetings to share insights and best practices
Skills
- Bachelor's degree in Business, Marketing, Life Sciences, or related field (or equivalent experience)
- 1–2 years of experience in sales, lead generation, or business development preferred (internships or co-op experience welcome)
- Strong research and analytical skills; ability to filter and prioritize critical information
- Excellent verbal and written communication skills
- Comfortable with phone, email, and live chat outreach
- Proficient in Microsoft Office Suite and CRM platforms (Salesforce experience is an asset)
- Ability to work independently and as part of a team
- High level of integrity, initiative, and commitment to building a successful company
- Experience in life sciences, biotechnology, or related industries
- Familiarity with virtual meeting tools (Teams, Zoom)
- Willingness to travel occasionally for client meetings or industry events
Benefits
- Highly competitive Health, Dental and Vision Coverage for you, your spouse and your dependents
- Disability and Life Insurance Benefits
- RRSP plan with company-matching contributions
- Generous paid time-off, including vacation days, sick days, additional company wide paid days off and personal days
- Maternity Leave and Parental Leave Coverage
- Adoption benefit for parents adopting a child
- Employee Referral Program– you may be eligible for a cash bonus if your referrals are hired
- Employee Assistance Program
- Employee Service Recognition
- Annual Fitness Reimbursement
- Job-related Training Programs
- Ability to participate in Teams, Committees, Events and Clubs
- Depending on the role you may be eligible to work in a hybrid environment or fully remotely
- Free Onsite Parking
Company Overview
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