Our client, a growing, high-performing Atlanta-based personal injury law firm to identify an experienced Chief Marketing Officer (CMO) with deep B2C law firm marketing experience, preferably in personal injury.
This opportunity is best suited for a senior marketing leader who has direct responsibility for driving signed cases and revenue, not just brand awareness. The firm operates in a fast-paced, competitive market and is seeking a hands-on executive who can own strategy and execution.
The Opportunity
The CMO will serve as a key member of the executive team and a trusted partner to firm leadership, responsible for building and scaling a marketing engine that drives sustained growth. This role requires comfort operating in a high-urgency, performance-driven environment and close collaboration with ownership.
This is not a traditional 9-to-5 role and is not suited for candidates with purely agency-side or brand-only backgrounds.
Key Responsibilities
Strategic Marketing Leadership
• Develop and execute a comprehensive B2C marketing strategy aligned with firm growth goals
• Position the firm as a differentiated leader in the personal injury market
• Identify competitive trends and opportunities for expansion within Georgia and beyond
Campaign Development & Performance
• Lead integrated marketing campaigns across:
• Digital (PPC, LSAs, SEO)
• Social (paid and organic)
• Radio and traditional media
• Monitor and optimize performance metrics, including:
• Cost per lead
• Cost per signed case
• Conversion rates
• Channel-level ROI
• Ensure brand consistency and regulatory compliance across all channels
Intake & Conversion Optimization
• Partner with leadership and intake teams to improve lead-to-client conversion
• Understand how marketing decisions directly impact signed cases and revenue
• Utilize data, call tracking, and CRM insights to guide optimization
Creative & Content Oversight
• Oversee development of radio scripts, advertisements, and promotional content
• Ensure messaging resonates with injured consumers and aligns with legal standards
• Collaborate with internal and external creative resources
Vendor & Agency Management
• Serve as the primary point of contact for external marketing agencies and vendors
• Lead vendor performance reviews, budget allocation, and contract negotiations
• Hold partners accountable for outcomes and timelines
Executive Partnership
• Work closely with firm leadership on strategic initiatives and time-sensitive campaigns
• Maintain availability for rapid response needs and high-priority initiatives
• Proactively provide insights, recommendations, and solutions
Required Qualifications
• Senior-level marketing leadership experience in a B2C law firm
• Personal injury marketing experience strongly preferred
• Demonstrated success driving client acquisition and revenue growth
• Experience managing significant marketing budgets with ROI accountability
• Strong writing skills, including experience with radio or broadcast advertising
• Proven ability to lead vendors and external partners
Preferred Qualifications
• Familiarity with Georgia bar rules related to personal injury advertising and settlements
• Experience supporting multi-state or new-market expansion
• Background building or leading in-house marketing teams
Ideal Candidate Traits
• Highly responsive and comfortable operating outside traditional business hours
• Data-driven, detail-oriented, and execution-focused
• Strategic thinker with hands-on capability
• Confident working directly with ownership
• Strong sense of ownership and accountability
Why This Opportunity
• Executive-level role with direct access to firm leadership
• Authority over marketing strategy, spend, and execution
• Ability to see immediate and measurable impact
• Long-term growth opportunity with a respected PI firm
Pay: $175,000.00 - $225,000.00 per year
Application Question(s):
• Do you have in-house B2C law firm marketing experience?
Work Location: Remote
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