Role: Community Philanthropy Manager, Direct Response
Location: This role will be remote in the continental United States, Alaska, or Hawaii
Reports to: Vice President of Community Philanthropy
Classification: Exempt Full Time
Union Role? Yes
Starting Salary Range: $74,880- $83,200
Summary:
This role is responsible for providing direction and operational support for The Trevor Project’s annual integrated direct/digital fundraising campaign strategy as well as serving as the point of contact for the organization’s fundraising agency/vendor(s) of record. You will have primary responsibility for the implementation of all integrated direct/digital fundraising plans and have oversight and project management responsibility for all direct & digital appeals. You’ll work closely with the Individual Philanthropy, Development Operations, and the Marketing, Communications & Content Teams - ensuring alignment with organizational messages, supporting donor data management, and executing complex fundraising campaigns.
Roles and Responsibilities:
• Be responsible for managing all aspects of Community Philanthropy’s integrated fundraising campaigns, to include direct mail, email appeals, advertising, search engine marketing, mobile fundraising, and social media fundraising
• Create effective segmentation strategies that employ integrated direct/digital best practices and improve donor participation and engagement
• Leads the project management (through Asana) of integrated direct/digital fundraising campaigns to produce cultivation, solicitation, and stewardship pieces including direct mail pieces, letters, emails, web, and other media pieces
• Manage projects with vendors including direct marketing agency, printers, mail house, merge purge, etc.
• Demonstrate fair, ethical, and equitable business practices
• Learn eagerly, share knowledge appropriately, and improve continuously
• Demonstrate successful planning and problem-solving skills, including multitasking and working well within tight timelines
• Work, communicate, and collaborate effectively with others
• Demonstrate attention to detail and accuracy in all work
• Demonstrate a commitment to fostering and maintaining an environment of diversity, inclusion, and belonging
• Other relevant duties and responsibilities as assigned
Minimum Qualifications:
• Previous direct response marketing experience at an agency, nonprofit, or higher education institution. At least 3-5 years experience in this area.
• You have deep knowledge of both the art and science of direct response marketing and a proven track record as a fundraiser with individual gifts.
• Proficiency in:
• Proficiency in:
• Direct marketing best practices including A/B testing; developing solid fundraising tests and controls and writing and editing fundraising appeals, for digital and print.
• Prior experience using digital tools including email marketing and SMS/mobile giving platforms
• Analytical with a high level of confidence working with data and developing data segmentation
• Familiarity with using the Google platform including Google Docs, Sheets, and Presentations.
• Keen understanding of the importance of data in direct marketing. Comfortable and swift with using Google Sheets and Microsoft Excel.
• You have a strong facility with fundraising software (Salesforce preferred) and a broad understanding of donor acquisition, retention, digital giving, and moves management.
• You have used and can develop HTML/emails and SMS messages in various platforms such as MailChimp and texting platforms.
• Proficiency in spoken and written English