Job Description:
• Help develop and lead the global content strategy and editorial roadmap aligned to company priorities, product launches, industry trends, and revenue goals.
• Write and publish quarterly flagship “pillar” assets (e.g., research reports, industry guides, threat insights, executive briefs) that establish market authority and generate demand.
• Lead the blog strategy and content calendar, producing high-quality articles that reflect emerging cybersecurity trends, industry news, and customer challenges.
• Develop thought leadership narratives that position ThreatDown as an innovative and trusted cybersecurity partner.
• Host and lead webinars aligned to major content releases, presenting to large audiences and representing ThreatDown as a credible subject matter expert.
• Collaborate closely with Product Marketing, Product, Sales, Customer Marketing, and Executive Leadership to extract insights and transform them into compelling content.
• Partner with Demand Generation to ensure content supports campaign themes, lead generation goals, and SEO priorities.
• Manage PR agency and help shape earned media strategy, executive communications and bylined articles to elevate brand presence across industry publications and media outlets.
• Ensure messaging consistency, voice, and tone across all owned and earned content channels.
• Monitor industry trends, threat landscape developments, and competitive positioning to proactively guide content priorities.
• Measure and report on content performance, authority signals, and engagement metrics to continuously refine strategy.
Requirements:
• 4-8 years of experience in content strategy, editorial leadership, or communications within cybersecurity, enterprise technology, or technical B2B SaaS.
• Deep understanding of cybersecurity concepts, threat landscapes, IT infrastructure, and security buyer personas.
• Exceptional writing and storytelling ability with experience producing long-form, research-driven thought leadership.
• Strong editorial judgment and ability to translate complex technical topics into clear, authoritative content.
• Experience building and executing a content roadmap aligned to revenue and brand objectives.
• Demonstrated ability to collaborate with technical experts (e.g., threat researchers, product teams) and executive stakeholders.
• Strong understanding of SEO principles and how content supports demand generation.
• Experience managing freelancers, agencies, or internal contributors is a plus.
• Data-driven mindset with experience analyzing content performance and optimizing accordingly.
• Bachelor’s degree preferred or equivalent experience.
Benefits:
• Comprehensive medical, dental, and vision insurance coverage
• Employee Referral Bonus Program
• Wellness programs
• 401k and employer matching for (US Employees)
• Comprehensive Time Off policy
• An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)