Informa TechTarget is a dynamic B2B technology company that focuses on connecting technology buyers and sellers. The Digital Marketing Associate role involves managing inbound and outbound marketing campaigns, collaborating with various teams, and analyzing campaign performance to drive business results.
Responsibilities
- Execute and oversee successful marketing campaigns to meet webcast, content syndication, and survey goals
- Manage all aspects of outbound email marketing campaigns, including copywriting, designing HTML, setting deployment strategies, developing QA process and tracking
- Contribute to inbound social media marketing on brand Twitter and LinkedIn pages
- Collaborate with sales, editorial, and project management daily to ensure campaigns run optimally
- Utilize measurement and analytics to deliver against expected business results and key performance targets
- Analyze industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficiency of demand gen programs
- Maintain tracking reports for all executed campaigns
- Work within our Project Management Platform to record campaign efforts, hours, program specifics and completion
- Participates in Informa-led communities and team building groups
Skills
- B.A. - Marketing, English, Communications, Public Relations, Business Administration or similar areas of concentrations
- Experience with email marketing
- Experience with lead generation
- Experience with tracking and analysis
- Strong writing skills
- Acute attention to detail
- Deadline oriented
- Understanding of marketing fundamentals such as segmentation, A/B testing, data analysis, web analysis and marketing automation
- Understanding of the B2B marketing environment is a PLUS
- Excellent writing and communication skills (copywriting and creative writing is at least 50% of this job)
- HTML experience or familiarity
- Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams), familiarity with Eloqua or similar CRM helpful
- Some familiarity with A/B Testing concepts
- Experience or familiarity with email marketing from set up through deployment
- Knowledge of social media platforms including LinkedIn, Facebook, Twitter for marketing outreach purposes
- Highly organized, strong attention to detail, with the ability to work in a deadline-oriented environment
- Ability to work independently, coordinate multiple priorities, and meet multiple deadlines and high volume with a proactive approach
- Proven ability to work creatively and analytically in a problem-solving environment demonstrating teamwork, innovation and excellence
- A team player with a 'can-do' attitude who is eager to learn and grow within the Informa family
Benefits
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
Company Overview
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