The Digital Marketing Manager leads the strategic development and performance oversight of integrated, full-funnel digital marketing programs aligned with client business objectives across core market sectors. This role sets digital direction, ensures cross-channel alignment, and drives measurable business outcomes—from awareness and engagement through lead generation and conversion.
Responsibilities:
Other responsibilities may be assigned.
- Collaborate with account marketing leads to ensure integrated digital marketing strategies and recommendations are aligned with brand voice, target audience, and business goals.
- Analyze market trends, audience behavior and campaign performance to inform strategy and generate reports and updates for the account.
- Partner with digital marketing leads to deliver a cohesive, optimized customer journey across all channels, including SEO, SEM, email, social media, web/content marketing, and influencer marketing.
- Analyze campaign and website performance using tools like Google Analytics and other platforms, providing actionable insights to stakeholders.
- Collaborate with marketing, creative, content, and development peers to ensure all digital efforts are aligned and integrated.
- Anticipate and exploit emerging digital marketing trends, tools, and platforms to keep our clients at the absolute forefront of the industry.
- Foster a culture of innovation by continuously testing next-generation marketing tools and translating cutting-edge trends into actionable strategies.
- Move beyond traditional playbooks to identify, test, and scale innovative digital marketing methodologies and tools.
- Apply an understanding of Generative Engine Optimization (GEO) principles to client work, helping ensure digital content, platforms, and campaigns are structured for visibility and performance across AI-driven search and discovery experiences.
- Support and encourage the adoption of AI-powered tools and technologies to improve operational efficiency, streamline workflows, and enhance the quality, speed, and effectiveness of client deliverables while following agency standards and best practices.
- Assist with creating project estimates and manage digital marketing budgets.
- Coach and mentor team members through daily feedback and other professional development opportunities.
Skills/Qualifications:
- 7-10 years of experience in digital marketing within an agency or integrated marketing environment.
- Agriculture industry experience required
- Bachelor’s degree or certifications in digital marketing, communications, marketing, or a related field preferred.
- Demonstrated expertise across multiple digital channels (web, SEO, paid media, marketing automation, analytics, social).
- Strong experience defining KPIs, interpreting performance data, and translating insights into business recommendations.
- Proven leadership experience managing and developing digital marketing professionals.
- Experience managing budgets, forecasting, and resource planning.
- Strong communication and presentation skills with the ability to influence clients and senior stakeholders.
- Ability to manage multiple areas and priorities in a fast-paced environment.
- Advanced familiarity with AI-enabled marketing technologies, including automation platforms, predictive analytics tools, personalization engines, and content optimization systems.
- Strategic, analytical, and proactive mindset with strong attention to detail.
- Experience with Omnichannel & Multi-Channel Campaign Management, Customer Data Platform (CDP) & Analytics, and Journey Orchestration Software
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