Digital Marketing Manager – App Growth & Funnel Specialist (Remote)
Work From Home | Full-Time | AU Hours Preferred | App Marketing Experience Essential
We are seeking an experienced Digital Marketing Manager with strong expertise in end-to-end funnel strategy, app growth, paid acquisition, CRM automation, and conversion optimisation.
This role is ideal for a performance-driven marketer who understands how to build and scale customer journeys across the full funnel — from awareness and lead generation through to conversion, retention, and customer lifetime value.
The ideal candidate has hands-on experience managing app marketing campaigns, paid media, analytics, automation, and funnel optimisation in fast-paced environments.
About the Role
You will take ownership of the complete digital growth ecosystem, managing:
- Paid acquisition campaigns
- Landing pages & conversion funnels
- CRM/email/SMS automation
- App installs & activation campaigns
- Analytics & reporting
- Retargeting & customer retention
- Creative testing & optimisation
You will work closely with leadership, developers, designers, and sales teams to drive scalable growth and improve customer acquisition performance.
Key Responsibilities
Funnel Strategy & Growth
- Build and optimise full-funnel customer journeys
- Improve conversion rates across landing pages, ads, onboarding, and retention flows
- Develop acquisition-to-retention strategies that increase ROAS and customer LTV
- Analyse funnel drop-offs and implement optimisation strategies
Paid Advertising
- Manage Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube campaigns
- Scale paid acquisition campaigns for app installs and lead generation
- Conduct A/B testing across creatives, copy, and landing pages
- Optimise CAC, CPA, CTR, CPM, and ROAS performance metrics
App Marketing
- Drive app downloads, onboarding, engagement, and retention
- Execute app install campaigns across multiple channels
- Work alongside developers on attribution tracking and analytics setup
- Improve activation and retention metrics
CRM & Automation
- Build automated email and SMS sequences
- Manage lifecycle campaigns and remarketing workflows
- Segment customer databases for targeted campaigns
- Experience with GoHighLevel, HubSpot, Klaviyo, ActiveCampaign, or similar CRMs preferred
Analytics & Reporting
- Track campaign performance using GA4, Meta Business Manager, and attribution tools
- Build dashboards and performance reports
- Monitor funnel KPIs and provide growth recommendations
- Use data to drive decision-making and marketing optimisation
Requirements
- 4+ years experience in Digital Marketing or Growth Marketing
- Strong experience managing end-to-end funnels
- Proven experience marketing apps or SaaS platforms
- Hands-on experience with:
- Meta Ads
- Google Ads
- TikTok Ads
- GA4
- CRM automation platforms
- Funnel builders & landing pages
- Strong understanding of:
- Conversion Rate Optimisation (CRO)
- Customer acquisition
- Retention marketing
- Attribution tracking
- A/B testing
- Excellent communication skills
- Ability to work independently in a remote environment
- Experience working with Australian businesses highly preferred
Highly Regarded
- Experience scaling mobile apps
- Experience with GoHighLevel
- Experience with Shopify or subscription-based businesses
- Experience with AI marketing tools & automation
- Copywriting and creative strategy experience
- SEO & organic growth understanding
What's Offered
- Stable full-time remote role
- Long-term opportunity with growth potential
- Work directly with leadership teams
- AU-focused business environment
- Competitive salary based on experience
- Performance-driven culture with autonomy
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