Digital Media Buying Strategist (Amazon, TikTok, Meta, Google)

Digital Media Buying Strategist (Amazon, TikTok, Meta, Google) Location: Remote – USA Job Type: Part-Time Department: Marketing Compensation: Competitive, based on experience Role Overview We are looking for a performance-driven Digital Media Buying Strategist with expertise in Amazon, TikTok, Meta (Facebook/Instagram), and Google Ads. You will be responsible for planning, executing, and optimizing paid campaigns to maximize ROAS, improve acquisition efficiency, and fuel Barsys’ e-commerce expansion. This role requires both analytical rigor and creative problem-solving to balance data insights with compelling storytelling. Key Responsibilities • Strategize, launch, and optimize paid campaigns across Amazon, TikTok, Meta, and Google Ads to achieve key KPIs (ROAS, CAC, LTV, and conversions). • Build platform-specific media plans, including audience targeting, bidding strategies, funnel segmentation, and budgeting. • Collaborate with the creative and influencer teams to develop platform-tailored ad assets that drive engagement and performance. • Leverage Amazon Advertising (DSP, Sponsored Products, Sponsored Brands) to maximize marketplace visibility and sales velocity. • Run continuous A/B and multivariate testing across platforms to optimize performance and discover new scaling opportunities. • Implement tracking, attribution, and retargeting strategies using pixels, conversion APIs, and third-party measurement tools. • Stay current on algorithm updates, trends, and emerging ad formats across each channel. • Deliver weekly performance reports and actionable insights for the broader marketing team and leadership. Qualifications • 3+ years of hands-on media buying experience across Amazon, Meta, Google Ads, and TikTok (DTC/e-commerce background strongly preferred). • Proven track record of scaling campaigns across multiple platforms with budgets of $50K+ monthly. • Deep knowledge of Amazon Ads ecosystem (Sponsored Ads, DSP, reporting dashboards, and keyword targeting). • Strong proficiency with Meta Ads Manager, Google Ads, TikTok Ads Manager, and supporting analytics tools (Google Analytics, Looker Studio, etc.). • Familiarity with conversion tracking, attribution modeling, and multi-touch reporting. • Excellent collaboration skills with both creative and analytical stakeholders. • Highly organized, detail-oriented, and proactive in campaign management. About Barsys Barsys is revolutionizing the beverage industry with its AI-powered bartending technology, blending cutting-edge automation with precision mixology. From smart cocktail machines to proprietary software, Barsys offers innovative solutions to enhance the cocktail experience for consumers and businesses alike. As we continue to scale, we’re seeking a skilled Digital Media Buying Strategist to play a critical role in driving growth across multiple digital platforms. Why Join Barsys? • Be part of an innovative team redefining the cocktail experience through automation and AI. • Competitive compensation with opportunities for performance-based bonuses. • Flexible remote-first work environment. • Rapid career growth opportunities within a fast-scaling company. • The chance to directly shape high-impact, multi-channel campaigns with significant visibility. Apply Now Send your resume and a portfolio highlighting multi-platform campaigns (with metrics) to [email protected] Apply tot his job