Director of Brand Experience & Creative - Careers At Vacatia
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Director of Brand Experience & Creative
Department:
Corporate Marketing
Location:
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Shape the Voice. Elevate the Experience. Define the Future of Vacatia.
At Vacatia, were redefining vacation ownership modernizing the guest and owner journey, refreshing industry perceptions, and building a brand that stands apart. As we continue to grow, we are looking for a bold, strategic creative leader to bring our story to life across every touchpoint.
The Director of Brand Experience & Creative will lead the strategy, development, and execution of Vacatias brand identity, creative direction, and customer-facing experience. This role ensures consistency, innovation, and emotional resonance across digital, on-property, marketing, sales, and corporate channels.
This is an opportunity for a visionary brand builder who thrives at the intersection of storytelling, design, hospitality, and performance marketing someone who can translate strategy into compelling creative that strengthens loyalty, engagement, and brand perception.
Why Youll Love Working at Vacatia
- Define a Growing Brand: Lead the evolution of a hospitality brand transforming its industry.
- Creative Ownership: Set the creative vision across marketing, digital, on-property, and internal brand touchpoints.
- Strategic Influence: Partner closely with executive leadership to align brand strategy with business growth objectives.
- End-to-End Impact: Shape the full guest and owner journey from awareness to booking to on-property experience.
- Collaborative Culture: Work cross-functionally with Sales, Marketing, Operations, Product, and HR to build a unified brand voice.
Your Impact
- Develop and lead Vacatias overarching brand strategy, ensuring clarity, consistency, and differentiation in the marketplace.
- Oversee creative direction across digital, social, performance marketing, property collateral, sales materials, and internal communications.
- Elevate the on-property brand experience, ensuring visual identity, messaging, and guest touchpoints reflect Vacatias promise.
- Build and manage a high-performing creative team, including designers, content creators, and agency partners.
- Establish and maintain brand standards, guidelines, and governance processes across departments and properties.
- Partner with Marketing to align brand storytelling with demand generation and revenue objectives.
- Leverage customer insights, data, and market trends to evolve messaging, positioning, and experience strategy.
- Drive innovation in visual identity, content strategy, and experiential design to strengthen emotional connection and loyalty.
- Manage creative budgets, timelines, and external vendor relationships to ensure high-quality execution and ROI.
What You Bring
- Bachelors degree in Marketing, Communications, Design, or a related field; advanced degree a plus.
- 10+ years of progressive brand, creative, or marketing leadership experience, including team management.
- Proven track record building and evolving consumer-facing brands, ideally within hospitality, travel, real estate, or lifestyle industries.
- Strong portfolio demonstrating expertise in brand strategy, creative direction, and multi-channel campaign execution.
- Experience leading cross-functional initiatives that connect brand strategy to measurable business outcomes.
- Deep understanding of digital marketing, content strategy, UX principles, and experiential brand design.
- Exceptional storytelling, presentation, and communication skills.
- Ability to balance big-picture vision with hands-on execution and operational rigor.
- Strong leadership presence with the ability to inspire teams and influence senior stakeholders.
Join Us
At Vacatia, were not just refreshing our brand, were redefining how vacation ownership feels, looks, and connects.
If youre a strategic, creative leader ready to build a brand that inspires loyalty and elevates experience at every touchpoint, we invite you to join us and help shape the next chapter of Vacatia.
START YOUR APPLICATION
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