Director - Online Retail Marketing

Job title: Director - Online Retail Marketing in Bethesda, MD at
Company:
Job description: The Director, Online Retail Marketing is responsible for developing and executing a comprehensive marketing plan that drives customer acquisition, engagement, and retention related to Marriott Bonvoy Boutiques. The ideal candidate is a self-starter, with a proven track record in ecommerce marketing, including both brand and performance marketing. We are looking for someone who brings both hands-on experience with various marketing channels and tools as well as experience driving external agencies to deliver results. As a key leader on the team, this person will own and report on the marketing metrics, providing customer insights and an experimental mindset to achieve results. The Director will work closely with Merchandising, Brands and other teams to develop marketing strategies and tactics that resonate with our various customer segments.CANDIDATE PROFILEEducation and Experience Required

• 4-year degree from an accredited university.
• 8+ years of relevant professional experience in ecommerce marketing demonstrating progressive career growth and a pattern of exceptional performance.
• Leadership experience delivering results across both performance and brand marketing in an ecommerce company.
• Demonstrable experience across multiple marketing channels including full-funnel site optimization, email/SMS, paid, social, content.
• Experience developing and executing against a marketing calendar, inclusive of gaining alignment and allocating resources.

Education and Experience Preferred

• MBA
• Proven track record leading marketing for a home furnishings or gift industries preferred.
• Experience with Adobe Marketing Cloud (preferred) and/or Google Analytics.
• Experience building organizational competencies and best practices in a start-up or high-growth ecommerce business.
• Accountability for managing ROAS and marketing budgets.
• Team management experience.

CORE WORK ACTIVITIES

• Conceive and execute customer-centric strategies that support key brand objectives and growth drivers.
• Manage all marketing channels both directly and via agencies or internal partners.
• Be customer-obsessed, understand our customer and be the voice of the customer cross-functionally.
• Develop plans to maximize marketing budget in partnership with agencies and internal resources to drive business objectives.
• Produce and communicate hind-sight performance optimizations.
• Collaborate with analytics, site team and agency partners to develop source-of-truth reporting that triangulates marketing platform reporting and ecommerce reporting to ensure strategy and performance alignment.
• Contribute to the overall strategy of the Retail business and communicate our objectives internally.

The salary range for this position is $117,700 to $157,800 annually. In addition to the annual salary, the position will be eligible to receive an annual bonus and restricted stock units/stock grants.Washington Applicants Only: Employees will accrue 0.04616 PTO balance for every hour worked and eligible to receive minimum of 7 holidays annually.All locations offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, educational assistance, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.The application deadline for this position is 14 days after the date of this posting, May 20, 2025.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.
Expected salary: $117700 - 157800 per year
Location: Bethesda, MD
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