VML is a creative agency and consultancy that focuses on innovation and growth. They are seeking a Discoverability Manager, Organic Search to execute organic search analysis, develop SEO strategies, and enhance online visibility for clients. This role involves conducting keyword research, optimizing on-page signals, and delivering performance reports to drive client success in digital marketing.
Responsibilities
- Provide strategic recommendations for improving Organic Search on websites in various stages of development
- Conduct keyword research utilizing leading industry tools
- Analyze and optimize on-page Organic Search signals like titles, descriptions, copy, images, internal links
- Create and deliver monthly organic search performance reports
- Conduct comprehensive Organic Search site audits and competitive analyses
- Provide Organic Search recommendations for non-website digital assets like video Connections, social media profiles, local listings, vertical directories and others
- Evaluate and present organic search findings and recommendations for implementation
- Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes
- Effective and persuasive presentations (verbal and written) for teams and clients
- Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
- Help global clients expand their knowledge and use of search engine optimization and drive internal client user adoption
- Provide guidance to the agency and client on the implementation and use of white hat Organic Search strategies
- Attend meetings with other company functions necessary to perform duties and organizational development
- Stay current on the constantly changing search and technology industry and inform clients about new industry developments that impact them
- Working independently across client tasks; connecting with Senior team members to advise, as necessary
- Collaborating across departments to ensure appropriate inclusion at the correct times in the process for client work
- Ensuring that VML delivers cutting edge, high-quality Organic Search work that is of consistently high caliber and customization to each client's needs
- Staying current on rapidly changing industry standards and pushing clients to implement their best search work
- Navigating multiple dependencies on technology, content creators and other Connections in order for search work to be effective
- Leverage automation tools to find efficiencies in the work that is completed
- Producing thought leadership pieces like POVs and industry news round-ups
- Developing case studies based on past work for new business initiatives and to validate client relationships
Skills
- 1-3 years experience working in Search Engine Optimization (Organic Search), agency experience ideal but not required
- Experience with common Organic Search Tools (semrush, Moz Analytics, BrightEdge, SearchMetrics,etc.)
- Research skills
- Basic knowledge of Web Analytics, HTML, Basic Excel, Keynote or PowerPoint, AI platforms
- Ability to balance competing demands and problem solve
- Strong collaboration skills amongst cross functional teams
- Great communication skills, both verbally and written
- Resourceful and Lifelong Learner who is receptive to feedback
Benefits
- Full spectrum of group health coverage options (medical, dental, vision)
- Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
- Variety of paid time off offerings
Company Overview
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