Job Title: Events Manager, Entertainment Marketing
Reports to: Sr. Director, Entertainment Marketing
Job Location: Hybrid / Remote & The Row DTLA (2 days per week)
Job Class: Exempt
About SHEIN
SHEIN Distribution Corporation distributes SHEIN's products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEINTo learn more about SHEIN follow us @us.shein.com,sheingroup.com, Instagram.com/sheinofficial, Instagram.com/shein_us, youtube.com/shein.
Position Summary
This position will have a significant role in the development and execution of SHEIN’s entertainment and experiential strategy. We are looking for a driven and organized individual with a passion for entertainment, events, and culture. The ideal candidate will bring the gold standard of event production and have a deep understanding of consumer experiences across music festivals and live events.
Responsibilities
- Oversee and manage event related activities for the brand’s Entertainment strategy including music festivals and live events.
- Develop creative event concepts, including the conceptualization, programming, décor elements, venue selection and integrated activations for each event.
- Develop strategic event activation plans to support brand initiatives and sponsorships leading to measurable and quantifiable results.
- Support in creating goals, KPIs and metrics for each project and compiling recaps and reporting documents accordingly.
- Develop and manage relationships with partners, vendors, and internal teams (social, influencer, partnerships, legal) to collectively achieve event/marketing goals.
- Create and manage effective timelines and ensure projects stay on track.
- Manage budget for all projects in addition to the comprehensive yearly events budget.
- Source, negotiate and manage all contracts to assist in the planning and execution of events (production companies, logistics, agencies, etc.)
- Manage vendor payments through our internal OA system and reconciliation of full event budget post-event.
- Manage comprehensive event recaps.
- Analyze both KPI’s and ROI of all events; provide key learnings and potential enhancements for future events.
- Evaluate and prioritize future opportunities.
Skills and Qualifications
- Minimum of 5 years of experience in event or experiential marketing, preferably in the entertainment or fashion industry.
- Bachelor’s Degree in Marketing or related field of study.
- Thorough understanding of experiential marketing and events.
- Self-starter with excellent organization, self-leadership, and management skills.
- Strong analytical and problem-solving skills.
- Ability to prioritize, and reorder workload in a dynamic, rapidly evolving environment
- Strong multitasking skills and attention to detail.
- Strong interpersonal and negotiation skills.
- Ability to work both independently and as part of a team.
- Proficiency in Gsuite, and Microsoft office tools (Google slides, Word, Excel, Powerpoint, etc)
- Ability to travel for events and site visits, as needed.
SHEIN Distribution is an equal opportunity employer committed to a diverse workplace environment.
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