Position: Executive Producer Position Type: Full time, Permanent (Existing Vacancy) Location: Canada (Remote)
The Company:
Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.
The Opportunity:
Postmedia is seeking an executive producer, Books, to lead a new national digital books brand designed to celebrate Canada’s reading culture, deepen audience engagement, and drive incremental commerce and sponsorship revenue. This role is responsible for establishing the editorial vision, voice, and operating model, leveraging Postmedia’s network reach, data insights, and affiliate capabilities to create a high-intent, commerce-connected editorial destination for book lovers. The successful candidate will balance strong editorial judgement with audience growth, SEO, newsletter, and monetization acumen, working within a lean model supported by freelancers and shared services.
Key Objectives
- Build and grow the new books brand as a standalone, scalable national books brand embedded across Postmedia’s network
- Deliver high-intent editorial that drives repeat engagement, newsletter sign-ups, and affiliate conversion
- Establish a sustainable operating model that supports audience growth, commercial partnerships, and future expansion
What you’ll do:
Editorial Leadership & Content Strategy
- Establish the editorial vision, tone, and standards, informed by audience data, search trends, and commerce intent
- Lead the development of proprietary, data-led lists and rankings that differentiate the books brand nationally and regionally
- Commission, edit, and curate reviews, author features, interviews, and cultural coverage that connects books to broader moments (film, TV, awards, trends)
- Maintain an editorial calendar that balances evergreen, tentpole, and timely content across the network
Audience Growth & Distribution
- Optimize all content for SEO, ensuring discoverability and sustained audience growth through search
- Own newsletter strategy, including writing, publishing, and optimizing one or more books-focused newsletters
- Produce and oversee social distribution strategies that promote books coverage and drive traffic back to owned platforms
- Analyze content, newsletter, and on-network performance metrics and apply insights to ongoing editorial and audience strategy
Community & Brand Building
- Develop community-oriented content initiatives that encourage participation, reader submissions, and audience recognition across digital and print platforms
- Support the launch and execution of a national annual “best of” books program to drive awareness, engagement, and repeat visits
Commercial & Monetization Support
- Integrate affiliate commerce seamlessly into high-intent editorial content, rankings, and reviews
- Partner with Postmedia’s sales and affiliate teams to support sponsored content, custom packages, and branded opportunities, while maintaining editorial integrity
- Collaborate with internal product, store, and data teams to improve conversion, placement, and performance over time
Who you are:
- Minimum 5 years of experience as an editor, assigning editor, or senior content role in a digital-first newsroom or publishing environment
- Demonstrated experience building and scaling a digital content vertical or brand with a clear audience focus
- Strong copy-editing skills and working knowledge of CP Style
- Proven expertise in SEO, audience analytics, and performance optimization for digital content
- Experience publishing and managing newsletters and understanding their role in loyalty, retention, and conversion
- Comfort working with freelance contributors and managing external writers and creators
- Familiarity with affiliate commerce models, sponsored content, and sales collaboration, ideally in a books, culture, or lifestyle category
- Strong editorial judgement, audience empathy, and ability to balance creativity with commercial outcomes
Compensation:
Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location. Base Salary: $75,000- $90,000
We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.
Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.
Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.
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