Introduction to Disney
At Walt Disney Parks and Resorts, our motto is "we make magic." This philosophy permeates everything we do, from creating enchanting experiences for our guests to empowering our teams to push the boundaries of innovation and build the never-before-seen. If you're ready to join a team that makes a real impact, we invite you to explore this exciting opportunity with us.
About the Direct Channel Strategy and Activation Team
The Direct Channel Strategy and Activation (DCS&A) team is dedicated to delivering robust customer experiences across engagement touchpoints by leveraging strategy, data, and tools to bring marketing to life. Our team leads direct channel strategy and consumer data selection for 1:1 marketing campaigns and handles the deployment of direct channel strategies. We achieve these functions in collaboration with internal Disney teams as well as with vendors and software/data providers.
Job Overview
As a Manager II in the DCS&A team, you will be responsible for driving the day-to-day management and execution of direct channel campaigns. You will be considered a subject matter expert in the tools and data our team uses for activation and will provide mentoring and support to others in the team. You will lead partner meetings related to campaign activations for your lines of business and will report to the DCS&A Partner Director. You will work in-office Monday through Thursday and remotely on Fridays. This position does not have direct reports.
Key Responsibilities
- Drive the day-to-day management and execution of direct channel campaigns
- Provide mentoring and support to others in the team
- Lead partner meetings related to campaign activations for your lines of business
- Report to the DCS&A Partner Director
- Work in-office Monday through Thursday and remotely on Fridays
Essential Qualifications
To be successful in this role, you will have:
- 2+ years of direct experience in SQL analyzing large datasets, performing selects, joins, investigating data issues, and validating audience segmentation
- Experience translating technical details and data insights into compelling stories and campaign visions for non-technical marketing partners, facilitating alignment through clear communication
- 5+ years of direct experience in campaign list selection processes and campaign deployment capabilities
- Demonstrated knowledge and understanding of complex data environments, social database philosophy, structures, and querying
- Experience collaborating across organizational teams and demonstrating excellent interpersonal skills like influence, negotiation, and problem-solving
- Experience with large organizations and navigating ambiguity while maintaining clear independent direction
- Ability to convey technical concepts to colleagues in a non-technical manner
- Ability to work independently, investigate, and identify efficiencies that can be applied across the team
- Leadership ability to mentor and support more junior colleagues
- Strategic mindset that allows you to apply relevant direct channel strategies to all your work
- Strong attention to detail with solid Client Acceptance Testing and quality assurance inclination
- Experience with Adobe Campaign Classic and Adobe Campaign Standard
- Experience building complex marketing streams using multiple direct channels
- Direct experience with Javascript, HTML, and CSS to conclude campaign deployment of emails
Preferred Qualifications
While not required, the following qualifications are preferred:
- Experience with data analysis and interpretation
- Knowledge of marketing automation platforms
- Familiarity with social media marketing and customer engagement strategies
- Experience working in a fast-paced, dynamic environment
Skills and Competencies
To succeed in this role, you will need to possess the following skills and competencies:
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Strong attention to detail and organizational skills
- Ability to prioritize tasks and manage multiple projects simultaneously
- Strong technical skills, including experience with SQL, Javascript, HTML, and CSS
Career Growth Opportunities and Learning Benefits
At Disney, we are committed to helping our employees grow and develop in their careers. As a Manager II in the DCS&A team, you will have access to a range of training and development opportunities, including:
- Professional development courses and workshops
- Mentorship programs
- Opportunities to work on high-visibility projects and campaigns
- Collaboration with cross-functional teams and leaders
Work Environment and Company Culture
At Disney, we pride ourselves on our collaborative and dynamic work environment. As a member of the DCS&A team, you will be part of a close-knit group of professionals who are passionate about delivering exceptional customer experiences. Our company culture is built on a foundation of:
- Innovation and creativity
- Collaboration and teamwork
- Respect and inclusivity
- Continuous learning and growth
Compensation, Perks, and Benefits
As a Disney employee, you will be eligible for a range of benefits, including:
- Competitive salary and bonus structure
- Comprehensive health and wellness benefits
- 401(k) matching program
- Paid time off and holidays
- Access to exclusive Disney perks and discounts
Conclusion
If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity with the DCS&A team at Disney. As a Manager II, you will play a critical role in driving the success of our direct channel campaigns and delivering exceptional customer experiences. Don't miss out on this chance to join a dynamic and innovative team and take your career to the next level.
How to Apply
To apply for this role, please submit your application through our website. You will need to provide your resume, cover letter, and any other supporting documents as required. We look forward to hearing from you!
Equal Opportunity Employer
Disney is an equal opportunity employer. Applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other basis prohibited by federal, state or local law.
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