Posted Oct 22, 2025

Experienced Full Stack Digital Product Management Director – Martech & Consumer Data Leader for Omnichannel Experience Development

About Us

Hallmark Digital is a pioneering force behind the creation and delivery of innovative solutions and experiences for Hallmark's consumers. We are a team dedicated to optimizing sales, merchandising, marketing, and operations for Hallmark.com and the Hallmark Cards Now app. Hallmark Digital incorporates almost all consumer digital touch points – eCommerce, search, mobile, social, etc. We are a fast-paced, collaborative group for Hallmark, and have the opportunity to work on many rewarding projects. Digital Hallmarkers get to wear a lot of hats, constantly learn and take on new challenges, operate with a growth mindset, and help drive consumer digital experiences in an ever-changing eCommerce environment.

About the Role

We're seeking an experienced Digital Product Management Director to lead our Martech & Consumer Data team. As a key member of our leadership team, you will be responsible for shaping the strategic vision and multi-year roadmap for our digital product portfolio in the martech and consumer data ecosystem. You will prioritize a consumer-centric approach, leveraging data-driven insights to inform decision-making and ensure our products meet the evolving needs of our customers while driving business growth.

Key Responsibilities

Foster collaboration across cross-functional teams, including data science, insights & analytics, loyalty, marketing, and IT, to deliver exceptional digital experiences that resonate with consumers.

Develop and articulate a comprehensive product strategy that aligns with the overall business goals and addresses consumer needs.

Lead the creation and iteration of a multi-year product roadmap, prioritizing initiatives based on business impact, consumer feedback, and market research.

Drive advocacy and adoption of the product lifecycle process within your team, leading with a mindset of data-driven decision making and a consumer-centric approach.

Integrate consumer feedback and insights into product decisions, utilizing analytics and performance metrics to inform product strategy, measure success, and identify areas for enhancement or innovation.

Collaborate with technology, delivery, experience design & research, and business stakeholders across multiple business units to ensure successful product development and launch, fostering effective communication and alignment.

Communicate product strategies, progress, and performance metrics to senior leadership and key stakeholders, ensuring alignment and support for product initiatives throughout the product lifecycle.

Stay abreast of industry trends, emerging technologies, and competitive landscape to identify new opportunities and threats, adapting strategies as necessary.

Essential Qualifications

To be successful in this role, you will need:

A Bachelor's Degree or 4 years of professional work experience.

Minimum 7 years' experience in product management, leading a team of product managers.

Experience developing and executing successful digital product strategies.

Experience leading cross-functional teams to deliver new products or services in an omnichannel environment.

Experience using data and metrics to justify requirements, build business cases, and measure product performance.

Experience influencing and engaging stakeholders at all levels through communication and presentation skills.

Experience managing multiple, competing priorities simultaneously with minimal supervision.

Experience in Agile methodologies and product management tools (e.g., JIRA).

Preferred Qualifications

We're looking for candidates with:

7-10 years of experience in product management.

Minimum of 4 years in a leadership role.

Excellent leadership and team-building skills, with a focus on fostering collaboration and professional growth.

A passion for innovation and a commitment to delivering outstanding user experiences.

Additional Details

The salary range for this job is between $140,000 and $190,000. Salary will take into consideration several factors, including location. We offer comprehensive benefits and a competitive salary for this role. As a remote position, you will have the flexibility to work from home and enjoy a better work-life balance.

Why Join Hallmark?

At Hallmark, we're committed to creating a culture of care for our consumers and for one another. We believe in embracing different backgrounds, identities, and working styles, and we're seeking out those who can bring a fresh perspective to our business. We're an equal opportunity employer and welcome applications from diverse candidates.