Influencer Activation Manager: Drive GEICO's Multicultural Content Initiatives
GEICO, one of the nation's largest and fastest-growing auto insurers, is seeking an experienced Influencer Activation Manager to lead the day-to-day execution of its influencer, entertainment, and multicultural content initiatives. As a wholly owned subsidiary of Berkshire Hathaway, GEICO offers a financially stable and rewarding workplace with opportunities for training and career advancement.
About the Role
The Influencer Activation Manager will be responsible for managing content programs from initial brief through launch, collaborating closely with agencies, talent teams, and internal stakeholders. This role will drive high-impact content activations and build out the influencer practice at GEICO, promoting cultural resonance and awareness across all branded content.
Key Responsibilities
- Influencer Program Management: Serve as primary day-to-day lead for activating content across influencer, entertainment, and cultural partnerships, ensuring seamless end-to-end execution and alignment with strategic objectives.
- Oversee content activation, managing timelines, deliverables, and resources effectively.
- Develop culturally relevant content that resonates with diverse audiences and reflects the richness of multicultural communities.
- Demonstrate meticulous attention to detail in managing program logistics, including content briefs, production schedules, talent contracts, and budget tracking.
- Offer creative input and ideas for content development and execution, drawing on your expertise in influencer, entertainment, and multicultural marketing to drive innovation and differentiation.
- Proactively troubleshoot challenges and address issues to ensure successful program delivery, brand safety, and stakeholder satisfaction.
- Identify opportunities for innovation and experimentation, staying abreast of social trends and emerging technologies.
Cultural Integration
- Advocate for authentic representation and inclusive storytelling across all branded content, promoting cultural resonance and awareness.
- Lead the identification, cultivation, and management of multicultural partnerships to enhance brand relevance and engagement within diverse communities.
- Forge relationships with multicultural influencers, content creators, and community organizations to co-create content and amplify brand messaging authentically.
- Collaborate with talent teams and agencies to ensure diverse representation in talent selection and content production, fostering inclusivity and representation.
- Leverage cultural insights and audience segmentation data to inform content strategies and messaging, ensuring relevance and resonance with multicultural audiences.
Stakeholder Engagement
- Collaborate with cross-functional teams, including marketing strategy, creative, media, DEI, legal, and analytics to ensure seamless execution of content programs.
- Provide updates on content activation initiatives and seek alignment on strategic priorities.
- Communicate program updates, milestones, and performance metrics to internal and external stakeholders on a regular basis.
Desired Experience & Qualifications
To be successful in this role, you should have:
- 6-8 years of experience in content marketing, digital activation, or related field, with a focus on program management and execution.
- A proven track record of success in managing content programs from brief through production and launch, preferably within a fast-paced environment.
- Experience interfacing with external agencies, talent teams, and senior leadership stakeholders, with strong relationship-building and communication skills.
- A self-starter mentality with the ability to work asynchronously and independently, effectively managing workload and priorities.
- Strong analytical skills with the ability to synthesize data and derive actionable insights to optimize program performance.
- A Bachelor's degree in marketing, communications, or a related field; advanced degree preferred.
What We Offer
As an Associate at GEICO, you'll enjoy our Total Rewards Program, which includes:
- Premier Medical, Dental, and Vision Insurance with no waiting period
- Paid Vacation, Sick, and Parental Leave
- 401(k) Plan
- Tuition Reimbursement
- Paid Training and Licensures
Our compensation package is competitive, with an annual salary range of $95,000 - $168,000, depending on your experience and qualifications.
Work Environment and Company Culture
GEICO is committed to providing a work environment that is inclusive and respectful of all associates. We promote a culture of diversity, equity, and inclusion, and we're proud to be an equal employment opportunity employer. As a hybrid role, you'll work 3 days a week at one of our GEICO locations (Chevy Chase, MD, Chicago, IL, NYC, NY, or Cleveland, OH) and have the flexibility to work remotely on other days.
Career Growth Opportunities
At GEICO, we're committed to helping our associates grow and develop their careers. As an Influencer Activation Manager, you'll have the opportunity to lead high-impact content activations and build out the influencer practice at GEICO. You'll also have access to training and development programs to help you stay ahead in your field.
Join Our Team!
If you're a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your application today, and let's discuss how you can drive GEICO's multicultural content initiatives forward.
GEICO is an equal employment opportunity employer and welcomes applications from diverse candidates.
Apply Now