Introduction to blithequark
At blithequark, we are on a mission to become the best airline in the history of aviation. Our shared purpose - Connecting People, Uniting the World - is about more than just getting people from one place to another. It also means that as a global organization that operates in many locations around the world with millions of customers and thousands of employees, we have a unique responsibility to promote and provide valuable opportunities in the places where we work, live, and fly. We believe that with a truly diverse and inclusive workforce, we can achieve this goal.
About Our Marketing and Loyalty Team
Our Marketing and Loyalty team is the primary force behind blithequark's industry-leading brand and experience, supporting revenue growth by turning customers into lifelong blithequark flyers. Our marketing communications, market research, and brand teams drive travelers' familiarity and engagement with the blithequark brand. Our product, design, and service teams bring the signature blithequark brand to life in our clubs and onboard our aircraft, ensuring a seamless, premium experience. And when customers choose blithequark time and time again, that's because the loyalty team has been working hard to create an award-winning program.
Job Overview
We are seeking an exceptional Principal Architect - AdTech Customer Data & Identity to lead the development and implementation of our customer identity strategy across AdTech platforms. In this role, you will be instrumental in architecting an innovative identity solution that enhances personalized customer experiences and drives targeted marketing efforts. If you are passionate about transforming customer data into meaningful insights and driving successful digital campaigns, we invite you to join our dynamic team and shape the future of our AdTech ecosystem.
Key Responsibilities
- Design and implement a comprehensive customer identity strategy tailored to blithequark's vision and objectives.
- Stay up-to-date with industry trends, emerging technologies, and standard processes in AdTech, influencing the continuous improvement of our systems.
- Apply solutions like customer data platforms and identity graphs to create unified customer profiles and enhance personalization efforts.
- Implement universal identifiers like UID 2.0, Match, and lean id to improve data interoperability and identity resolution.
- Develop strategies to collect, manage, and leverage customer data effectively while ensuring compliance with data security regulations.
- Collaborate with cross-functional teams, including marketing, IT, and data analysis, to drive alignment and achieve business objectives.
Qualifications
At blithequark, we value diverse experiences, perspectives, and we encourage every individual who meets the minimum qualifications to apply. While having the "ideal" qualifications makes for a stronger candidate, we encourage applicants who may not feel they check all the boxes! We are always looking for people who will bring something new to the table!
Minimum Qualifications
- Bachelor's degree in Information Technology, Computer Science, Software Engineering, or a related field.
- 8+ years of experience in a data technology solutions architecture role.
- 3+ years of experience working in customer identity management.
- Extensive experience in AdTech, with a proven track record of designing and implementing large-scale ad delivery systems.
- In-depth knowledge of customer data platforms, identity graphs, and universal identifiers.
- Solid understanding of cookie technology and its implications for digital marketing.
- Experience with data optimization techniques and tools.
- Strong problem-solving skills and the ability to think critically.
- Strong leadership and interpersonal skills, with the ability to collaborate effectively across teams.
- Experience with cloud-based services (e.g., AWS, Google Cloud).
- Experience with data analysis tools for performance monitoring and optimization.
- Prior experience with architecting solutions.
Preferred Qualifications
- Master's degree in Computer Science or Software Engineering preferred.
- Working experience ideally in a digital marketing or e-commerce environment.
- Data Clean Room experience is a plus.
- Experience with online customer data security an added advantage - including standard processes, and Consent/Identity Management tools.
Career Growth Opportunities and Learning Benefits
At blithequark, we are committed to the growth and development of our employees. We offer a range of training programs, mentorship opportunities, and career advancement possibilities to help you achieve your professional goals. Our dynamic and inclusive work environment encourages collaboration, creativity, and innovation, providing you with the perfect platform to learn and grow.
Work Environment and Company Culture
blithequark is an equal opportunity employer that values diversity, equity, and inclusion. We strive to create a work environment that is welcoming, respectful, and inclusive of all employees, regardless of their background, culture, or identity. Our company culture is built on a foundation of trust, transparency, and open communication, fostering a sense of community and belonging among our employees.
Compensation, Perks, and Benefits
The compensation range for this position is $132,000 to $193,600, depending on work-related, non-discriminatory factors such as experience, education, and skills. We offer a comprehensive benefits package, including health insurance, retirement plans, and paid time off, as well as a range of perks and discounts, such as travel benefits, employee discounts, and access to exclusive events.
Conclusion
If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity at blithequark. As a Principal Architect - AdTech Customer Data & Identity, you will play a critical role in shaping the future of our AdTech ecosystem and driving business growth through innovative customer identity solutions. Join our dynamic team and take your career to new heights!
Apply Now