Join the Airbnb Team as a Social Lead, Channel Communications and Shape the Future of Travel and Living
Airbnb is on a mission to revolutionize the way people live, travel, and experience different cultures. Born in 2007, Airbnb has grown into a global platform with over 4 million Hosts and 1 billion guest arrivals. As the travel industry continues to evolve, Airbnb is poised to lead the way in shaping the future of flexible living. We're looking for a creative and collaborative Social Lead, Channel Communications to join our team and help drive our communications strategy forward.
About the Role
As a Social Lead, Channel Communications, you will be responsible for developing and overseeing high-impact social strategies that advance awareness of Airbnb's unique benefits and foster conversation around the brand. You will partner with key stakeholders to design and deliver social-forward programming rooted in pop culture, inform global brand and partner social content direction, and analyze campaign results to optimize performance.
Key Responsibilities
- Develop and oversee high-visibility, high-impact social strategies to achieve global communications goals across TikTok, Instagram, and Twitter/X
- Partner with key Consumer and Entertainment stakeholders to design and deliver social-forward programming rooted in pop culture
- Inform global brand and partner social content direction, capture, and copy; manage internal approvals; and lead cross-channel brand engagement strategies
- Analyze managed social campaign results, applying learnings in real-time to strengthen performance
Essential Qualifications
To succeed in this role, you should have:
- 8-10 years of experience in social media, with a deep understanding of the latest trends and best practices
- Expertise in building and executing creative and innovative social strategies across Instagram, TikTok, and Twitter/X
- Experience in crafting and leading social media strategies in the celebrity, entertainment, and film spaces
- Excellent writing and verbal communication skills, with the ability to craft compelling content that resonates with diverse audiences
- Excellent attention to detail, with a keen eye for quality and consistency
- A passion for pop culture and trends, with the ability to stay ahead of the curve
- Experience working with and managing multiple stakeholders, with the ability to navigate complex collaborations
- Working knowledge and familiarity with social listening and measurement tools like Sprinklr
Preferred Qualifications
While not required, the following qualifications can give you a competitive edge:
- Experience working in the travel or hospitality industry, with a deep understanding of the unique challenges and opportunities
- Knowledge of Airbnb's brand and values, with a passion for our mission to create a world where anyone can belong anywhere
- Experience with social media content creation, including video production and graphic design
Skills and Competencies
To excel in this role, you should possess:
- Strategic thinking and problem-solving skills, with the ability to navigate complex challenges and opportunities
- Collaboration and partnership-building skills, with the ability to work effectively with diverse stakeholders
- Creativity and innovation, with the ability to stay ahead of the curve and drive new ideas forward
- Analytical and data-driven thinking, with the ability to measure campaign performance and optimize results
- Excellent communication and interpersonal skills, with the ability to craft compelling content and build strong relationships
Career Growth Opportunities and Learning Benefits
At Airbnb, we're committed to helping our team members grow and develop their skills. As a Social Lead, Channel Communications, you will have the opportunity to:
- Work on high-visibility projects that drive business results and impact the company's overall strategy
- Collaborate with cross-functional teams, including Communications, Marketing, and Product
- Develop your skills in social media strategy, content creation, and campaign analysis
- Stay up-to-date with the latest trends and best practices in social media and communications
Work Environment and Company Culture
Airbnb is a remote-eligible company, and we offer a flexible work environment that allows team members to work from anywhere. We're committed to creating a culture of inclusion and belonging, where everyone feels valued and supported.
Our company culture is built on a foundation of:
- Innovation and creativity, with a willingness to take risks and try new things
- Collaboration and teamwork, with a focus on building strong relationships and working together to achieve common goals
- Diversity and inclusion, with a commitment to creating a workplace that is welcoming and inclusive to all
- Continuous learning and growth, with opportunities for professional development and skill-building
Compensation, Perks, and Benefits
We offer a competitive salary range of $155,000-$195,000 USD, depending on experience and qualifications. In addition to base pay, you may be eligible for:
- Bonus and equity compensation
- Comprehensive benefits, including health insurance, retirement savings, and paid time off
- Employee Travel Credits, allowing you to explore new destinations and experience different cultures
- Opportunities for professional development and skill-building
Conclusion
If you're a creative and collaborative social media expert with a passion for pop culture and trends, we want to hear from you. As a Social Lead, Channel Communications at Airbnb, you will have the opportunity to drive business results, develop your skills, and be part of a dynamic and innovative company culture. Apply now to join our team and shape the future of travel and living!
Apply Now