Company Description:About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job Description:Get to Know the Team
The Vietnam Operations team oversees, shapes and grows the business in Grab Vietnam. We develop and execute business strategies to achieve our vision in providing everyday services that matter most to consumers in Vietnam. GrabMart is a fast-growing vertical within Grab. GrabMart focused on delivering everyday essentials to our customers via our app. As part of the Commercial team, you will play a key role in shaping the strategy, building partnerships, and driving execution to grow Grab's presence and impact across Southeast Asia.
Get to Know the Role
- What you will own: You will lead the Account Management & Category Growth function for GrabMart. You will guide daily merchant excellence and scaling strategic new categories, such as Health & Beauty, Fashion, Home Living, and Pets. You will combine hands-on commercial leadership with programme and project ownership to grow GMV, increase category assortment and merchant performance, and deliver a superior consumer experience on the platform.
- Why this matters: Building and scaling new categories will diversify GrabMart's revenue mix, increase order frequency and basket size, and strengthen competitive differentiation. Your work will translate strategy into operational execution across internal teams and external merchant partners.
- You will report to Head, Grabmart & Omnicommerce and work onsite at Grab office, Mapletree Business Centre.
The Critical Tasks You Will Perform
- Lead and coach the Account Management team to ensure best-in-class merchant operations, onboarding, catalogue health, pricing competitiveness, promotions execution, and SLA adherence.
- Define category growth strategies for target categories, including Health & Beauty, Fashion, Home Living, Pets, and others. Execute these strategies through assortment planning, merchant recruitment, promotional calendars, and pricing/GM strategies.
- Own and run cross-functional projects (product launches, marketplace features, merchant tools, pilot programs) from scoping to rollout and measurement.
- Work closely with Product, Legal, Marketing, Operations and Analytics to align priorities, remove execution blockers and optimize merchant/consumer funnels.
- Build and maintain strong merchant relationships and partnerships (brands, distributors, supplier networks) to accelerate onboarding and exclusive assortment where relevant.
- Continually monitor category and merchant OKRs (GMV, take-rate, conversion, retention, merchant operation, catalogue completeness, fulfilment) and iterate commercial levers to hit targets.
- Drive stakeholder alignment and present business cases, performance reviews and forecasts to senior leadership.
- Use performance data and market insights to identify new business opportunities, pricing levers and promotional tactics to improve unit economics.
Qualifications:What Essential Skills You Will Need
- Experience: 8+ years in e-commerce, marketplaces or digital retail with strong business development and commercial management experience; proven track record scaling categories or merchant ecosystems.
- Category expertise: Demonstrable experience and established relationship in category development for Health & Beauty, Fashion, Home Living, or related retail categories (brands, distributors, wholesalers).
- Team leadership: Experience managing and developing account management or commercial teams, with a bias for coaching and performance management.
- Project & stakeholder management: Proven ability to lead cross-functional projects and influence senior stakeholders across Product, Ops, Marketing and Partnerships.
- Commercial & strategic mindset: Strong commercial acumen — able to build business cases, set pricing and promotional strategies, and balance short-term performance with long-term strategic growth.
- Data-driven: Comfortable working with data and analytics to define KPIs, run experiments and make evidence-based decisions.
- Communication: Excellent written and verbal communication skills in English; strong presentation skills for internal and external stakeholders.
- Qualifications: Bachelor's degree in Business, Economics, Marketing or related; MBA or equivalent is a plus.
Additional Information:Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.