Purple is seeking a senior Growth Director to lead the expansion of our Sports & Entertainment vertical across North America.
This senior, quota-carrying commercial role will focus on developing new business opportunities across stadiums, arenas, sports franchises, entertainment venues, large scale live event environments, and associated partner ecosystems.
Reporting into the Senior Growth Director – North America, this role is designed for an experienced commercial professional with deep knowledge of the sports and entertainment landscape and a strong background in connectivity, networking, WiFi, digital engagement, or adjacent technology environments.
This is a strategically important growth area for Purple. We already support a number of large-scale, high-profile venues globally, and we see significant opportunity to further expand our presence within complex, high-density venue environments where connectivity, customer experience, operational insight, and digital engagement are increasingly critical.
The successful candidate will combine executive-level relationship building with strong commercial execution, helping position Purple as a trusted technology and engagement partner within one of the most exciting and fast-moving verticals in the market.
Why Join Purple
Purple is a business built around innovation, growth, and intelligent connectivity. We work with some of the world’s most complex and demanding venue environments, helping organisations deliver secure connectivity, rich customer insight, and enhanced digital experiences.
Our values shape the way we operate. We move quickly, collaborate openly, avoid unnecessary politics, and encourage our people to take ownership and continually raise the bar.
This role offers the opportunity to help shape a strategically important vertical with significant long-term growth potential across North America.
Requirements
What You Will Do:
- Lead commercial growth activity for Purple’s Sports & Entertainment vertical across North America.
- Own a senior sales quota focused on strategic venue opportunities and partner-led growth.
- Build and maintain executive-level relationships with venue operators, sports franchises, ownership groups, technology leaders, and entertainment organisations.
- Develop go-to-market strategies focused on stadiums, arenas, sports venues, live entertainment environments, and large public gathering spaces.
- Position Purple’s solutions across guest WiFi, identity-driven onboarding, analytics, engagement, operational insight, and intelligent venue connectivity.
- Work closely with partners, MSPs, networking providers, and venue technology ecosystems to drive new opportunities and accelerate commercial growth.
- Support complex enterprise sales cycles involving multiple stakeholders, procurement structures, technical validation processes, and large-scale deployments.
- Collaborate cross-functionally with Product, Marketing, Customer Success, and Sales leadership to ensure strong vertical alignment and repeatable commercial success.
- Represent Purple at industry events, sports and entertainment conferences, networking forums, and partner engagements.
- Contribute to thought leadership around fan engagement, connected venues, intelligent infrastructure, and digital experience transformation.
Who You Are:
- A senior enterprise sales professional with 10–15 years’ experience working within or selling into the sports and entertainment industry.
- Experienced in connectivity, networking, WiFi, digital infrastructure, SaaS, venue technology, or adjacent technology sectors.
- Comfortable managing complex, high-value, multi-stakeholder enterprise sales cycles.
- Experienced working with partner-led go-to-market models and large ecosystem relationships.
- Strong understanding of the operational and commercial dynamics of sports and entertainment venues.
- An excellent communicator with strong executive presence and relationship-building capability.
- Commercially driven, highly autonomous, and motivated by building long-term strategic growth.
- Passionate about technology’s role in improving venue experience, operational efficiency, and fan engagement.
Benefits
- Salary $80,000 - $100,000 per annum, dependant on experience
- Remote first business - work from home (with travel to customer sites as required for the role)
- Flexible working - focus on your wellbeing
- Emphasis on learning and development - progress your career
- 20 days PTO, plus public holidays and sick pay - with the option to buy additional vacation days
- 4 days PTO for volunteering - give something back to the community
- 401k, Healthcare, dental and vision
- Employee Assistance Programme, 24/7 helpline
- Long Term Incentive Plan after 12 months’ service
- International travel to the UK for annual Global Kick Off event
Values:
- Make it happen – We own things and get them done whatever it takes.
- Playful and positive – Life’s too short to take things too seriously; we love positivity.
- In it together – We’re always available to help for the greater good of the business.
- No bullsh*t, no politics – We want to enjoy coming to work and make it pleasant.
- Know your stuff, keep learning – We value knowledge and a thirst for more of it.
- No drama – Things don’t always go right, but a calm head always helps.
- Raise the bar – We aim high, take smart risks, and push what’s possible.
Bring Your Best Self to Work:
At Purple, we are committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences that each individual brings, and we believe that diversity enriches our team and drives innovation. We encourage applications from candidates of all backgrounds, regardless of race, gender, sexual orientation, religion, disability, or any other characteristic. We understand that everyone's journey is different, and we are open to conversations about flexible working arrangements that can accommodate your needs.
Is Purple the right fit for you?
As part of the interview process we’ll get to know you and understand how you might be a fit for Purple. Equally as important is that you ensure Purple is the right fit for you!
We live by our values and we expect Purplytes to live up to them too. We have a sleeves rolled up attitude, we work fast, innovatively and our direction can change quickly.
If you’re used to working in an environment with lots of processes and a lot of red tape then we might not be the right business for you. And that’s ok, not everyone likes marmite, right?
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