Demand Gen Marketing Manager (Pod Lead)
Full-Time | W-2 | Remote | Reports to CEO / Head of Ops
ABOUT RNDA
Rare Necessity Digital Agency is a full-service demand generation agency that builds repeatable revenue systems for coaches, consultants, e-commerce brands, and local businesses. We run webinar launches, sales call funnels, product drops, and local lead generation campaigns. Our team operates in a pod model where small, cross-functional teams own their clients end to end.
THE ROLE
The Demand Gen Marketing Manager (Pod Lead) runs two client pods like they are your own businesses. You own the client relationships, lead the teams, manage the operations, and make sure everything from strategy to deliverables ships on time and at a high standard. You are the single point of accountability for your pods.
This is not a passive management role. You are cross-trained on every function in your pod so you can step in when someone is out, catch quality issues before they reach the client, and train your team to get better every month. You sit between the CEO and the specialists, and your job is to make sure nothing falls through the cracks.
WHAT YOU OWN
1. Client Relationships & Communication
Own all client communication across both pods (Slack, email, calls, updates)
Lead kickoff calls, biweekly check-ins, and quarterly business reviews
Communicate results, timelines, and next steps clearly and proactively
Onboard new clients in their first 14 days (access, welcome, expectations)
Escalate retention risks to CEO with context and a recommended action
2. Team Leadership & Coverage
Lead a team of 4 specialists per pod: Account Strategist, Social Media Specialist, Funnel & Automation Specialist, and Media Buyer
Run weekly internal pod standups (15 min, Mondays)
Cover for any team member who is out (you are cross-trained on all functions)
Hire and train new pod team members with Chief of Staff support
Give direct, timely feedback. Manage performance before it becomes a problem.
3. Operations & Delivery
Ensure all deliverables meet RNDA quality standards before they reach the client
Manage launch timelines, content calendars, and campaign schedules across both pods
Track pod P&L: revenue per pod, team cost, utilization against targets
Manage pod capacity: flag when a pod hits 70% utilization and trigger hiring
Document processes, identify bottlenecks, and continuously improve how the pod operates
4. Strategic Support
Partner with the Account Strategist on client strategy (you run the call, they present the plan)
Review performance data and hold the team accountable to KPI targets
Identify upsell and cross-sell opportunities and bring them to the CEO
Ensure every launch has a documented brief, timeline, and clear ownership before work begins
POD TYPES YOU'LL MANAGE
Your two pods may serve different client types. Here is how the work shifts:
Webinar / Sales Call Pod
Coordinate 8-week launch cycles: registration, webinar, replay, cart close, nurture
Track launch KPIs: registrations, show-up rate, conversion rate, revenue
Run post-launch debriefs and communicate results to clients within 24 hours
Manage client expectations on launch pacing (not every month is a launch month)
E-Commerce Pod
Coordinate product launches, seasonal campaigns, and inventory-aligned ad spend
Manage Shopify/Klaviyo integrations and ensure tech stays connected
Track product-level KPIs: revenue per SKU, ROAS, AOV trends
Coordinate influencer/UGC creator timelines when applicable
Local Business Pod
Coordinate lead gen campaigns, appointment booking funnels, and review generation
Manage Google Business Profile access and local listing accuracy
Track local KPIs: leads, CPL, appointments booked, show rate, revenue per lead
Align seasonal/promotional campaigns with client business cycles
KEY OUTCOMES (How You're Measured)
Client retention rate of 80%+ across both pods
Pod team cost stays at or below target percentage of pod revenue
Pod utilization stays between 60-85% (no understaffed, no overstaffed)
Zero missed deadlines per month (or documented recovery plan)
All deliverables QA'd before the client sees them
Client satisfaction scores meet threshold
Team members report clear direction, timely feedback, and a well-run pod
QUALIFICATIONS
Required
3+ years in a client-facing marketing role (account manager, project manager, or team lead at an agency or in-house)
Direct experience managing a team of 3+ people
Strong understanding of digital marketing: paid media, email, social, funnels
Experience with project management tools (ClickUp preferred)
Excellent written and verbal communication
Can work autonomously, make decisions, and own outcomes without constant direction
Comfortable managing multiple clients and competing priorities simultaneously
Preferred
Experience at a digital marketing agency (especially a small/mid-size agency)
Familiarity with GoHighLevel, Shopify, Klaviyo, Meta Ads, or Google Ads
Experience with webinar launches, sales call funnels, or e-commerce campaigns
Background in demand generation, growth marketing, or performance marketing
COMPENSATION & DETAILS
Employment Type: Full-time, W-2
Bonuses: Pod performance bonuses tied to revenue, retention, and on-time delivery
Location: Remote (US-based)
Schedule: Monday through Friday
Reports To: CEO / Head of Operations