Job Description for Growth Marketing Specialist (100% Remote โ Chicago Area Preferred):
Weโre hiring a Growth Marketing Specialist to build and optimize campaigns that drive our growth. ๐ In this role, youโll design high-performing email campaigns, landing pages, and digital content to help attract new franchisees and clients. This is a role for someone who thrives on execution, creativity, and measurable results.
Youโll join a full-stack marketing team with specialists in SEO, paid media, design, and analytics. That setup means youโll be able to move quickly, test ideas, and experiment with new approaches โ while also learning from and contributing to an experienced team. ๐ค
What Youโll Do ๐
- Design, build, and optimize email marketing campaigns that engage and convert.
- Develop landing pages and web content that resonate with prospects and drive leads.
- Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
- Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.
- Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
- Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
- Report on campaign performance with clear recommendations for improvement.
What Weโre Looking For ๐
- 3โ6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
- Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
- Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
- Experience with website CMS tools (WordPress, Webflow, or similar).
- Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
- Exceptional writing and editing skills โ persuasive, clear, and engaging.
- Competitive, proactive, and wired to show measurable results.
- Bonus: experience marketing in a franchise or B2B services environment.
Why Join Us ๐ผ
- Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house.
- Ability to pivot quickly, test new ideas faster, and accelerate learning.
- Be part of a growing, entrepreneurial company where marketing is central to growth.
- 100% remote (Chicago preferred).
Benefits include: ๐ป competitive pay, ๐ฅ health/dental/vision insurance, ๐ธ 401(k) with match, ๐ด generous PTO and holidays, ๐ถ paid parental leave, ๐ ongoing professional development.
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