Job Summary
We are seeking a dynamic and results-driven Growth & Revenue Marketing Specialist specializing in Insurance Solutions. This role is pivotal in developing and executing innovative marketing strategies to drive growth, enhance brand visibility, and increase revenue streams across multiple channels. The ideal candidate will possess a strong background in digital marketing, content creation, and data analytics to optimize campaigns and deliver measurable results. This position offers an exciting opportunity to contribute to the expansion of our insurance product offerings through strategic marketing initiatives.
HDA Insurance provides modern, comprehensive financial and insurance solutions designed to help individuals and families build financial security, long-term stability, and legacy.
Our core focus includes:
• Indexed Universal Life (IUL) strategies
• Retirement income planning
• Annuities
• Financial security & legacy planning
We also offer a broad range of complementary and emerging insurance solutions, including:
• Pet insurance
• Renters insurance
• Deductible gap insurance
• Personal umbrella insurance
• Auto insurance
• Additional personal and specialty insurance products
• New and innovative insurance solutions as the market evolves
The right candidate understands how to position multiple solutions within a value-based ecosystem, not sell one product in isolation.
Primary Objective: Revenue & Client Growth
Success in this role is defined by new clients, increased sales, and revenue growth.
Key Expectations
• Develop and launch revenue-generating marketing strategies and campaigns
• Generate qualified insurance leads that convert into clients
• Support increased policy sales across multiple product lines
• Optimize funnels, messaging, and campaigns to improve conversion
• Build repeatable systems for ongoing lead flow and revenue growth
This role carries direct responsibility for strategy and execution tied to revenue outcomes.
Duties
• Own the growth and revenue marketing strategy for HDA Insurance
• Design and execute campaigns to generate leads and clients
• Coordinate organic and paid growth initiatives
• Manage and optimize digital campaigns using Google AdWords, Facebook Advertising, and marketing automation tools to maximize ROI.
• Create compelling content for various platforms
• Conduct research on market trends, competitor activities, and customer insights to inform marketing strategies.
• Track performance, conversion metrics, and revenue impact
• Manage advertising sales initiatives by identifying new opportunities and building strategic partnerships.
• Monitor budgets for campaigns and ensure efficient allocation of resources across channels.
• Support B2B marketing efforts by targeting corporate clients through tailored messaging and outreach strategies.
Ownership & Accountability
This role carries ownership over revenue-driving strategy and execution.
Collaboration with internal sales/licensed agents is expected, but accountability for growth outcomes sits with this role.
Qualifications
• Proven experience in digital marketing with a focus on SEO, social media marketing, content marketing, and performance marketing.
• Strong proficiency in Adobe Creative Suite for content creation and campaign design.
• Hands-on experience with Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools.
• Excellent research skills combined with copywriting expertise for compelling messaging.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong analytical skills with the ability to interpret data insights into actionable strategies.
• Experience in B2B marketing and product management is advantageous.
• Effective budgeting skills with a focus on maximizing campaign impact within allocated resources. This role is ideal for a creative marketer passionate about leveraging digital channels to drive growth in the insurance industry while continuously exploring innovative approaches to reach target audiences effectively.
This Role Is a Fit If You:
• Think in revenue, clients, and outcomes
• Are comfortable owning growth strategy and execution
• Understand how to market trust-based financial and insurance products
• Can balance speed, compliance, and conversion
• Want to build scalable systems—not just one-off campaigns
This Role Is Not a Fit If You:
• Prefer brand-only or awareness-only marketing
• Avoid revenue accountability
• Lack experience with regulated or trust-based products
• Are not ready to execute quickly and iterate
Pay: $30.00 - $85.00 per hour
Work Location: Remote