About the Role
Our client is a global industry leader, operating in over 210 countries worldwide, with a mission-driven focus on making health care accessible to everyone.
We are looking for an experienced marketing leader who can combine strategic vision with operational excellence.
This is a high-impact position for someone who understands how to build a global brand through local insights, data, and culture.
As the Head of International Marketing, you will lead the development and execution of data-driven growth strategies across multiple European markets (excluding the UK). You’ll oversee multi-channel campaigns, manage substantial marketing budgets, and lead a cross-functional team that drives measurable growth and brand equity in one of the most dynamic digital health companies globally.
Key Responsibilities
Strategy & Market Growth
- Develop and execute regional growth strategies based on market research, performance data, and testing frameworks (DDA, MMM, incrementality).
- Build scalable playbooks for new market launches, ensuring each country strategy reflects local culture and regulations.
- Partner with country and functional leaders to drive user acquisition and brand awareness across EMEA markets.
Campaign Management & Media
- Lead the full cycle of offline marketing campaigns (TV, OOH, Direct Mail, Partnerships) and collaborate closely with external agencies.
- Optimize cross-channel marketing mix and budget allocation to maximize ROI.
- Continuously analyze campaign performance and market trends to identify new opportunities for growth.
Leadership & Collaboration
- Lead, mentor, and inspire an international team of marketers and project managers.
- Foster a data-driven, collaborative culture focused on experimentation and accountability.
- Work cross-functionally with Product, Operations, Brand, and Performance teams to ensure strategic alignment and executional excellence.
Localization & Partnerships
- Ensure localization and cultural adaptation of creative assets, messaging, and campaigns.
- Manage relationships with local partners, media outlets, and agencies to amplify brand presence.
- Guarantee compliance with local regulations, data protection laws, and ethical standards.
What We’re Looking For
- 8–10+ years of experience in international marketing, including 4+ years in a senior leadership role (Head/Director level).
- Proven experience managing large budgets and driving multi-market growth initiatives.
- Expertise in multichannel marketing (TV, OOH, Partnerships, PR, Digital Performance).
- Deep understanding of measurement frameworks (MMM, DDA, incrementality testing).
- Experience working in international environments, ideally within digital, tech, health, or consumer services sectors.
- Strong analytical and strategic mindset, with the ability to translate data into actionable insights.
- Fluent English (C1/C2); additional European languages are a plus.
What’s in It for You
- The opportunity to lead international marketing for a global organization transforming access to mental health care.
- Full ownership of the EMEA marketing strategy and the ability to shape global brand direction.
- Fully remote role within Europe (Ireland, DACH preferred), with occasional travel for collaboration and key initiatives.
- Work alongside a diverse, international team of marketing, product, and data experts.
- A supportive culture focused on impact, autonomy, and well-being.
Originally posted on