Zenara Health — Head of Marketing
AI-Native Healthcare SaaS · Remote (India-based) · Full-time · US-overlap hours
About the Company
Zenara Health is an AI-powered psychiatric practice platform built by a psychiatrist, for psychiatrists. We are changing how psychiatric care is delivered — giving clinicians a comprehensive clinical picture before every first appointment, automating the revenue their practice has always been entitled to, and building the care-management infrastructure that keeps patients supported between visits.
We are an early-stage company with real customers, a product in market, and a founding team that has been in this industry for twenty years. We earn revenue from real customers from day one — this is not a burn-the-cash, monetize-someday startup. If you want to build a marketing function that actually matters, this is the role.
About the Role
As Zenara's Head of Marketing, you will own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. You will manage a Digital Marketing Manager from day one and build the team from there.
This is a hands-on leadership role: you will set the strategy and you will do the work, at least in the early stage. We are looking for someone equally comfortable building a messaging framework and running a campaign in Instantly. We already have strategic leadership in place — what we need is someone who can execute that strategy at an exceptional level and bring the expertise to hone it. You should be the person who can tell us "this channel won't work as well as LinkedIn for psychiatrists, here's the spend it takes to land 10 doctors, and here are the campaigns that get us there."
This role is based in India and focuses on the US behavioral-health market. A solid understanding of American healthcare buyers, psychiatric concerns, and how to present AI-powered tools to skeptical clinical audiences is essential. You will work US-overlap hours and communicate fluently with American healthcare professionals.
This is a marketing role, not a sales role — we have a separate sales motion. As the business scales and our leadership structure evolves, this role has a path to grow in scope and seniority.
Reporting line: This role sits within the commercial leadership team and reports to the Head of Commercial, who leads the GTM and marketing function. You will work closely with Ravi Hariprasad (Founder & CEO) on clinical messaging and product narrative, and with the GTM lead on sales alignment and pipeline. You will have a direct report from day one and are expected to grow the team as the business scales.
What You Will Own
Product marketing is the core of this role. The following areas sit alongside that core — you own the full function.
1. Growth & Demand Generation
Own the strategy, execution, and performance of marketing initiatives that create qualified top-of-funnel demand.
- Develop and execute online and offline campaigns (content, email, events, partnerships, conferences).
- Lead top-of-funnel lead generation in collaboration with sales and leadership.
- Build and manage campaign calendars aligned with product launches, ICP segments, and sales priorities.
- Monitor and report ROI by channel and campaign (cost, conversion, pipeline impact).
- Continuously experiment, iterate, and improve messaging and channels based on performance data.
2. Positioning & Messaging
Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators. Convert technical AI features into clinical value propositions. Every piece of material should answer: "Why should a psychiatrist care?"
3. Go-to-Market Execution
Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. Produce a full suite of GTM collateral — one-pagers, pitch decks, case studies, ROI calculators, sales-enablement tools, and prospect documents — each engaging, concise, and clinically relevant.
4. Sales Enablement
Create pitch decks, case studies, ROI narratives, battle cards, objection-handling guides, and demo scripts. Equip the sales/GTM team with everything they need to close.
5. Content Strategy
Own the editorial calendar, thought-leadership program, and product narratives across blogs, emails, and social. Define themes, direct the Digital Marketing Manager on execution, and ensure cohesive messaging across all channels.
6. PR & Media Relations
Build Zenara's external narrative, secure coverage in psychiatric and health-tech publications, and manage the founder's thought-leadership profile.
7. Conferences & Events
Own the salon kit, booth strategy, lead capture, and post-event follow-up. APA and future conference presence is a significant part of the commercial motion.
8. Customer Experience & Retention
Own post-acquisition engagement with our pioneer and Flow customers, the onboarding journey beyond the first call, and community health.
9. Brand & Voice
Own the Zenara brand voice, visual-identity standards, and consistency across all channels and materials.
10. Competitive Intelligence
Track the behavioral-health technology market, build battle cards, identify differentiation, and feed insights into product and GTM strategy.
11. Web & Landing Pages
Write conversion-focused copy with design and SEO. Manage website content, optimize landing pages, and ensure the site clearly articulates value and drives conversion.
12. Performance Tracking
Own funnel metrics, campaign ROI, content performance, and website conversion. Optimize on outcomes, not assumptions.
13. Customer Storytelling
Interview customers, extract compelling stories, and turn them into case studies and success narratives that show real-world value.
Your First 90 Days
- Weeks 1–2: Immerse in Zenara's products, customers, and competitive landscape. Review current materials and interview customers to understand their motivations and challenges. Meet your direct report and assess the existing marketing function.
- Month 1: Develop the core positioning and messaging framework. Create initial sales-enablement materials. Begin building the content calendar and themes. Design the first demand-generation campaign. Set the priorities and operating cadence for your team.
- Months 2–3: Launch the first batch of content (blogs, case studies, updated web copy). Run the first demand-gen campaign and track performance. Establish measurement frameworks. Begin regular competitive tracking and market research. Start shaping the team-growth plan.
- Ongoing: Refine positioning from market feedback. Expand the content library. Support sales with targeted materials. Optimize campaigns through ROI analysis. Take on increasing ownership of overall marketing strategy as the team grows.
Values & Vibe (Who You Are)
- You see marketing as clarity, conversion, and demand generation — not creativity for its own sake.
- You excel at interpreting complex technical products and expressing them in terms that resonate with buyers, then building the programs that convert positioning into pipeline. You find feature-led, outcome-blind marketing inadequate.
- You write for the buyer, not yourself. You know psychiatrists care less about "AI-powered LLMs" and more about reducing documentation time to increase patient interaction.
- You have marketed to healthcare professionals and understand the dynamics of clinical buyers. You balance technical credibility with approachable messaging and have launched products in regulated sectors.
- You are a strong writer — persuasive, succinct, and correct. You can craft a one-pager that fully engages.
- You measure your work and optimize on data, not opinion.
- You know that in healthcare, offline channels (conferences, field partnerships, provider networks) matter as much as digital ones.
- You command AI rather than being commanded by it. You use AI tools to multiply your output — you are not someone who cuts and pastes from a model all day. In this era, raw intelligence and the ability to be a peer with the best AI tools is what sets the bar.
- You operate both strategically and executionally. You set direction and you do the work.
What Success Looks Like
- Clear, resonant positioning that connects with target buyers — confirmed by sales feedback.
- GTM materials the sales team actually uses, regularly.
- Active demand-generation programs that yield qualified top-of-funnel leads.
- Rigorous campaign ROI tracking — you know cost per lead, conversion rates, and pipeline impact by channel.
- A consistent, high-quality content calendar across blogs, emails, and social.
- A website that communicates value and drives conversion.
- Case studies and customer narratives that show real-world outcomes.
- Competitive intelligence that meaningfully informs product and GTM.
- Materials that meet clinical review standards — accurate, credible, compliant.
- A marketing function — and a team — that is stronger, more strategic, and more effective than when you joined.
Requirements
Requirements
Required
- 8+ years in B2B SaaS marketing, with a track record of positioning and launching products to enterprise/clinical buyers, operating at a senior, full-function level.
- Experience owning or significantly driving demand generation / campaign-led growth — you've designed and executed programs that generate pipeline, not just collateral.
- Experience managing at least one direct report — this is a people-management role from day one.
- Demonstrated ability to operate both strategically and executionally — you set direction and do the work.
- Full-funnel marketing experience across content, email, paid, events, and PR.
- Experience running or contributing to PR and media relations — building brand narrative beyond owned channels.
- Experience with conference and event marketing — booth strategy, lead capture, field marketing (healthcare preferred).
- Experience marketing to US healthcare buyers (providers, practices, health systems) — solid grasp of the buyer journey and clinical decision-making.
- Fluency with marketing performance metrics (CAC, conversion, funnel drop-off, ROI by channel) — you track, analyze, and optimize on data.
- Excellent writing — compelling, concise, clinically relevant copy. (Please include a writing sample with your application.)
- AI-fluent — you actively use AI tools to multiply your output and quality.
- Undergraduate /Post graduate degree from a top-tier institution (IIT / IIM / BITS / NIT / equivalent top-20 Indian institute, or comparable global institution).
- Willingness to work US-overlap hours (IST evenings) and communicate fluently with American healthcare professionals.
- Strong written and asynchronous communication — clear briefs, positioning docs, and campaign plans.
Strongly Preferred
- Experience building a marketing function from scratch (or near-scratch) at an early-stage company.
- Experience in behavioral health or mental health.
- Background marketing AI/technology products to clinical audiences.
- Familiarity with psychiatric or behavioral-health clinical context — you understand what a psychiatrist cares about without needing it explained.
- Experience with community marketing or customer-retention programs.
- Familiarity with HubSpot or other marketing-automation platforms.
- Understanding of healthcare compliance (HIPAA, clinical-accuracy standards).
- Experience managing multi-channel campaigns (content, email, paid, events).
Nice to Have
- Basic design skills for quick collateral (Canva, Figma).
- SEO and content-marketing experience.
- Video content and webinar experience.
- Prior experience at a startup (Series A or earlier).
Process
- Initial fit screen (US-overlap comfort and basics).
- A short case/campaign exercise — e.g., "Build a digital marketing campaign to attract 300 psychiatrists to Zenara Assess in 30 days" — presented to the hiring team.
- Final fit and depth interviews with leadership.
Schedule
Evening IST hours with 4–8 hours of daily overlap with US Pacific (9am–5pm PT).
Benefits
Compensation & Benefits
- Compensation: ₹50–70 LPA, based on skills and experience.
- Remote work anywhere in India.
- Equipment allowance.
- Locally recognized holidays (India).
- Flexible paid-time-off policy.
- Direct access to founder and commercial leadership.
- The opportunity to build — and lead — a marketing function from the ground up.
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