Head of Retail Expansion

Death is our only foe.

Blueprint was founded by Bryan Johnson, who has the world’s best comprehensive biomarkers. He is quantitatively the healthiest person on the planet.

Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all.

We’re a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence.

We are seeking a dynamic and strategic Head of Retail Expansion to lead the growth and development of the Blueprint by Bryan Johnson brand in retail channels. Reporting directly to the Chief Growth Officer, this leadership role will be responsible for defining and executing the brand’s retail expansion strategy, establishing key partnerships, and driving the brand’s presence across physical and digital retail spaces.

Requirements

Position Responsibilities:

Retail Expansion Strategy

• Lead the development and execution of a comprehensive retail expansion strategy to scale the Blueprint by Bryan Johnson brand.
• Identify and prioritize high-potential retail opportunities, including premium retailers, specialty retail, and e-commerce platforms.
• Use market insights and data to assess the retail landscape, informing strategies for new and existing markets.

Retailer Partnerships and Relationship Management

• Build and manage strong relationships with key retail partners to drive distribution and maximize sales opportunities.
• Negotiate and secure favorable terms with new and existing retail partners, ensuring mutual growth and brand alignment.
• Collaborate with retail partners to create co-branded initiatives, in-store experiences, and merchandising strategies to enhance consumer engagement.

Retail Operations and Execution

• Oversee the flawless execution of retail activations, including product launches, category expansions, and in-store marketing initiatives.
• Coordinate with internal teams (e.g., marketing, product development, and supply chain) to ensure that retail operations align with broader business objectives.
• Manage inventory, supply chain logistics, and promotional execution across all retail channels to ensure operational excellence.

Performance Tracking and Optimization

• Monitor and analyze retail performance metrics such as sell-through rates, revenue growth, and ROI on retail campaigns and partnerships.
• Identify opportunities for optimization, recommending strategies to enhance retail performance and streamline processes.
• Provide regular reports on performance metrics, insights, and recommendations to the Chief Growth Officer and senior leadership

Innovation and Trend Monitoring

• Stay on top of industry trends, consumer behavior, and competitive activities to spot emerging retail opportunities.
• Champion the adoption of new retail formats, omni-channel strategies, and experiential retail to enhance the Blueprint brand’s presence and consumer reach.

Skills & Qualifications:

• Extensive experience in retail strategy, business development, and expansion within consumer goods, health, or lifestyle brands.
• Strong knowledge of retail operations, merchandising, category management, and retail partnerships.
• Excellent negotiation, relationship-building, and stakeholder communication skills.
• Ability to analyze retail data and leverage insights to drive growth and optimize retail performance.
• Creative and strategic thinker with expertise in omni-channel retail and emerging trends.
• Proven leadership experience in managing and developing teams, with the ability to influence cross-functional stakeholders.

Benefits

Salary Range: $100-140k

Originally posted on Himalayas