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Role Description
The Director of CRO drives high-impact commerce by translating data into actionable insights and hypotheses. This role is crucial for designing, testing, and optimizing client experiences within the Shopify ecosystem. We are looking for a candidate with a strong Conversion Rate and UX Optimization mindset who excels at experimentation, turning learnings into strategic action, and collaborating seamlessly with cross-functional teams (UX/UI, Design, Development, and Account Management) to deliver measurable business outcomes for our DTC and omnichannel brands.
• Lead strategic engagements for DTC ecommerce brands, including discovery, CRO programs, ongoing retainers, and ad hoc consulting initiatives
• Serve as a trusted strategy partner to clients, providing expertise across site experience, merchandising, acquisition & retention, analytics, US and digital product roadmaps
• Partner with clients to develop and execute data-driven strategies aligned with both short- and long-term business objectives
• Identify conversion optimization opportunities across the full customer funnel, from landing pages and PDPs to checkout and post-purchase experiences
• Develop data-backed hypotheses and testing roadmaps in partnership with UX, Design and Development
• Plan, execute and analyze A/B tests and experiments, translating learnings into actionable insights and prioritized recommendations
• Support continuous optimization through iterative testing and performance monitoring
• Conduct strategic analysis using a mix of qualitative and quantitative methodologies, including user testing, surveys and interviews, persona development and journey mapping, quantitative data analysis and funnel analysis, competitive and heuristic audits, ROI forecasting, revenue growth modeling, and CLV analysis
• Synthesize complex data into clear, compelling narratives and recommendations that empower clients to make informed decisions
• Collaborate closely with UX, Design and Technical Delivery teams to ensure continuity from strategy through execution across new site builds and migrations, redesigns and feature launches, ongoing site optimization and maintenance
• Contribute to internal best practices, frameworks, and thought leadership related to CRO, UX, and eCommerce strategy
Qualifications
• Bachelor’s degree in Marketing, Business, Analytics, UX, Psychology, or a related field (Master’s degree a plus or equivalent professional experience)
• Proven experience leading CRO or digital strategy initiatives, including mentoring team members, guiding cross-functional teams, and owning client strategy from discovery through execution
• Strong experience in eCommerce strategy, with a deep understanding of DTC business models and on-site conversion dynamics
• Hands-on experience with CRO principles, experimentation frameworks, and hypothesis-driven optimization
• Advanced proficiency in eCommerce analytics, with the ability to translate data into clear insights and prioritized actions
• Hands-on experience with A/B testing and experimentation tools such as Intelligems, VWO, Optimizely, Shoplift, Visually, or similar
• Shopify platform experience
• Experience partnering with UX, Design and Development teams to bring insights and experiments to life
• Experience conducting UX analysis, usability testing, and heuristics evaluations
• Excellent communication and presentation skills, comfortable engaging both client stakeholders and internal teams
• Highly organized, detail-oriented, and able to manage multiple client engagements in a fast-paced environment
• Proficient with Google Analytics (GA4)
Requirements
• Experience with BigQuery, SQL and/or Python
• Prior agency experience supporting multiple brands and workstreams