Job (Project) Description:
We are looking for a strong Middle Microsoft Marketing Consultant focused on the newest version of Dynamics 365 Customer Insights (Data & Journeys). The role is centered around marketing use cases: segmentation, journeys, triggers, channels, consent, analytics, and all relevant CI modules.
Locations:
- Ukraine
- Poland
- Portugal
- Croatia Bosnia and Herzegovina
- Montenegro
- Serbia
- Romania
- Bulgaria
- North Macedonia
- Albania
- Greece
- Cyprus
- Turkey
- Georgia
Requirements
- 3+ years of experience with Dynamics 365 Marketing / Dynamics 365 Customer Insights (Data & Journeys) or closely related Microsoft marketing products.
- Strong understanding of Customer Data Platform (CDP) concepts: data ingestion, unification, identity resolution, audience segmentation.
- Proven experience with Customer Insights Journeys:
- Real-time and scheduled journeys.
- Triggers, conditions, branches, A/B testing.
- Multi-step nurturing flows.
- Experience configuring key marketing features and modules:
- Segments, profiles, measures, and activities.
- Email, SMS, push, and in-app channels (set up & configuration with providers).
- Subscription centers, consent & preferences, double opt-in.
- Forms, landing pages, event-based marketing (nice to have).
- Experience building data models, setting up integrations and connectors (Dataverse, CRM, web, commerce, offline sources, etc.) to collect and unify customer data.
- Hands-on experience with Power Platform (especially Power Automate, Power Apps is a plus) for extending CI / Marketing scenarios.
- Knowledge of Azure services (Azure Data Factory, Synapse, Data Lake, Event Hub, etc.) is a strong advantage.
- Ability to analyze marketing data, build insights and dashboards, and support marketers in data-driven decision-making.
- Good understanding of marketing processes, CRM logic, sales & service integration, and overall customer lifecycle (lead contact opportunity customer loyalty).
- Experience working with business stakeholders: gathering requirements, running workshops, preparing user stories and functional specifications.
- English: Upper-Intermediate+ (able to work in international teams and present solutions to clients).
Responsibilities
- Implement and enhance Dynamics 365 Customer Insights (Data & Journeys)-based marketing solutions for our clients.
- Analyze current marketing processes, collect and document business and functional requirements.
- Configure and optimize segments, profiles, measures, customer journeys, triggers, channels, subscription centers, and consent management.
- Set up and support marketing journeys for:
- Lead nurturing and onboarding.
- Engagement, retention, and loyalty scenarios.
- Transactional and behavioral communications.
- Integrate various data sources (CRM, web, e-commerce, offline, 3rd-party systems) and participate in building end-to-end data pipelines together with data/technical teams.
- Work closely with marketing, sales, analytics, and IT teams on the client side to ensure marketing scenarios are realistic, measurable, and aligned with business goals.
- Prepare and deliver demos and trainings for business users, explain CI/Marketing capabilities in understandable business language.
- Contribute to solution architecture (together with senior architects): propose improvements, optimization ideas, and best practices for CI and Journeys.
- Monitor and improve performance and deliverability (segments, journeys, channels, KPIs), troubleshoot issues and refine configurations.
- Provide post-go-live support, participate in further scaling of Customer Insights and marketing capabilities (new countries, brands, business units, channels, etc.).
What We Offer:
- Financial stability and competitive compensation;
- Transparent professional and career growth development plans;
- Career development: horizontal, professional, managerial;
- E-education, certification coverage, and access to the language learning platform goFluent;
- Remote work;
- Flexible work environment (in-office, remote, or hybrid depending on preferences and manager approval).
Job ID: JR-139051
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