Lead Generation Platforms Specialist (5+ Years Experience Required)Job Summary
We are seeking an energetic, detail-oriented Lead Generation Platforms Specialist to manage, optimize, and scale performance across multiple lead generation platforms, online directories, and third-party lead aggregator partners. In this role, you will work across a variety of marketplace and directory platforms (such as eLocal, Thumbtack, Angi, Service Direct, Yelp, Goodzer, Networx, and similar partners), ensuring listings, media assets, budgets, and campaign settings are accurate, optimized, and aligned with business goals.
This position plays a critical role in driving lead quality, visibility, and cost efficiency by managing platform configurations, monitoring performance, and collaborating with internal teams and external vendor partners. If you thrive in a fast-paced, data-driven environment and enjoy working across multiple platforms and industries, this is an excellent opportunity to make a meaningful impact.
A Lead Generation Platforms Specialist is not simply someone who “lists” a business online — this role actively manages and optimizes campaigns to ensure the business receives high-quality inquiries and sales opportunities, while improving performance and efficiency over time.
Key Responsibilities
• Manage and maintain listings, profiles, and campaign settings across lead generation platforms and directory partners (e.g., eLocal, Thumbtack, Angi, Service Direct, Yelp, and similar platforms).
• Ensure accuracy and consistency of business information across platforms, including:
• Service categories
• Coverage areas / geo targeting
• Budgets and pacing
• Branding, messaging, and contact information
• Upload, update, and optimize digital media assets such as logos, images, descriptions, service details, and promotions to improve visibility and lead quality.
• Monitor lead volume, spend, performance metrics, and platform dashboards to identify trends, inefficiencies, and optimization opportunities.
• Optimize campaign performance through platform adjustments such as:
• Budget allocations
• Category and service targeting
• Coverage area updates
• Lead filters and platform-specific settings
• Coordinate with internal teams (Marketing, Sales, Operations, and Account Management) to align directory and platform strategy with broader campaign goals.
• Communicate with external vendor representatives to:
• Manage updates and platform changes
• Troubleshoot lead delivery issues
• Request credits/refunds when applicable
• Implement performance improvements
• Track changes including pauses, budget adjustments, listing updates, and platform-specific requirements to ensure campaigns run smoothly.
• Maintain organized documentation of platform settings, best practices, and performance insights.
• Provide performance reporting and recommendations based on platform data.
Required Qualifications
• Minimum 5 years of experience working with lead generation platforms, online directories, or marketplace-based advertising (required).
• Strong understanding of how lead platforms deliver, track, and optimize lead flow.
• Strong attention to detail and ability to manage multiple platforms, budgets, and timelines simultaneously.
• Analytical mindset with the ability to interpret data, identify issues, and recommend solutions.
• Comfortable using spreadsheets, reporting tools, and online dashboards to track performance and outcomes.
• Strong communication skills and ability to collaborate with internal teams and external partners.
Preferred Qualifications
• Experience in customer service, digital marketing, or advertising.
• Experience working directly with directory/lead platforms such as Angi, Thumbtack, Yelp, Networx, Goodzer, eLocal, Service Direct, etc.
• Experience with CMS tools, dashboards, or digital asset management systems.
• Basic understanding of local SEO, directory optimization, and performance-based advertising.
Who This Role Is Great For
This role is ideal for someone who enjoys performance marketing and platform management, including:
• Someone who has worked for a lead generation platform or directory and understands how leads are generated and distributed.
• Someone with digital marketing experience who wants to specialize in client lead generation and platform optimization.
• Someone who enjoys analyzing performance data, troubleshooting issues, and improving results for clients.
Why Join Us
You’ll be part of a collaborative, growth-focused team working across multiple verticals and lead generation channels. We value initiative, accountability, and continuous improvement — and we empower our team members to own their work and make a real impact on lead performance and business outcomes.
If you’re excited about managing high-impact lead generation platforms and want to grow your expertise in performance-driven marketing, we’d love to hear from you.
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Application Question(s):
• How many years of hands-on experience do you have managing lead generation platforms or online directories (ex: Angi, Thumbtack, eLocal, Yelp, Networx, Goodzer, Service Direct)?
• Which lead generation platforms/directories have you managed directly? (
• Have you managed budgets and optimization within lead platforms (adjusting spend, categories, coverage areas, lead filters, etc.)?
• How comfortable are you with reporting and performance analysis using spreadsheets and dashboards (lead volume, CPL, conversion rate, lead quality trends)?
Work Location: Remote